Do you need a digital marketing consultant? A major component of a small business's online success lies in their ability to implement an effective digital marketing strategy. The digital marketing world is always moving, changing, and growing. (more…)
This week’s Guest Post was written by Emily Stone a writer with many years of experience in writing about online marketing insights and web designing. Emily currently works for Web123, a web design company in Melbourne.
The most successful businesses know how to get leads to bolster their business and maintain a high level of profitability. Leads can help your business grow, but you have to know how to generate a high volume of leads to succeed. Your website should act as an essential business tool that generates leads for your business 24 hours a day. (more…)
If you are trying to carve out competitive space as a professional services provider, you know: marketing your services online is not quite like any other type of online marketing. Whether you offer accounting, legal, brokerage, or other professional services, you face unique challenges in the digital environment that you need to overcome in order to be successful. (more…)
In today's very digital business landscape, any growing business that wants to build and sustain long-term success must have a strong social media presence. Social media provides businesses with immediate connection to their competition and customers and it also serves as a flexible platform to grow a great brand identity. And while most business owners realize these valuable benefits of social media, they still often make the mistake of not prioritizing social media in their overall marketing strategy. If you're on the fence about dedicating your business marketing resources to social media, here are 5 big reasons to have a solid social media marketing strategy in place, instead of just winging it: (more…)
With the beginning of a new year comes the opportunity to reinvent yourself and your business. Think back to your goals for 2015. Did you accomplish them? Your SMART Marketing Goals will help define your business's direction for 2016 and give you the tools you need to market your business successfully. Develop your 2016 SMART Marketing Goals now to help ensure your business's success for the coming year. (more…)
Chances are, you are running some December holiday online marketing campaigns to harness the holiday shopping season and make some extra sales. Whether your goal is to increase current customer loyalty and make more recurring sales, or bring in new customers, you're probably doing some sort of “Happy Holidays” theme online. (more…)
