by Brad Friedman | Inbound Marketing, Social Media
Working With A Digital Marketing Consultant
When running a successful company there are some business management areas that, while they require steady effort and attention, are more predictable and thus easier to manage than other areas such as routine inventory, human resources for a smaller company, and basic administrative tasks. However, one business practice that is also important for successfully running a business, but that requires much more flexibility and quick thinking, is effective digital marketing. (more…)
by Brad Friedman | General Business Advice, Inbound Marketing, Social Media
Practical Brand Building Tips For Professional Services
When you’re in the business of providing professional services, you have to approach online marketing in a slightly different way. You don’t usually have the option of setting up an ecommerce enabled website because services, unlike products, can’t be sold online. You have to be there in order to provide them. (more…)
by Brad Friedman | Inbound Marketing, Social Media
Use These 7 Social Media Tools To Succeed Online
Social media is a crucial aspect of your marketing strategy. But sometimes it can be easy to be overwhelmed, as there are so many topics you can post and tweet about, and you often find that you lack the time to do it all. These tools can help you plan your social media marketing strategy. (more…)
by Brad Friedman | General Business Advice, Inbound Marketing, Social Media
Understanding The Challenges Of Marketing For Financial Services Professionals
Creating and implementing a winning marketing strategy can be a tough chore for any type of business, but it is arguably the most challenging for those firms engaged in financial services. (more…)
by Brad Friedman | Inbound Marketing, Social Media
Why You May Need To Invest In Marketing Strategy Consulting
Whether you're a business owner of a new company that's just getting off the ground or if you currently run an established business that you'd love to take to the next level, the most important aspect of your business' long-term growth is your digital marketing strategy. Because while focusing on things like logistics, cost structure, suppliers and resources, and other business activities might help your business grow in the short-term, it's only when you leverage the power of smart digital marketing strategy that you can achieve the type of significant long-term business growth that most business owners only dream of. (more…)
by Brad Friedman | Inbound Marketing
Although inbound marketing has become very popular, a lot of people still have doubts about whether it actually works. This is because inbound goes against everything we’ve learned about marketing. When we think about marketing, we visualize a process of reaching out to the customer to convince them the product or service we’re selling is worth the investment i.e. we visualize outbound marketing. Inbound works in the opposite way. You don’t reach out to the customer; they reach out to you. And there are many inbound marketing techniques you can use to make sure that you don’t lose out when this happens. (more…)
