by Brad Friedman | Inbound Marketing, Social Media
3 New Social Media Marketing Tools
Social media marketing tools can make your life easier… or more complicated if you get bogged down with trying too many tools or thinking you need to use them all. After experimenting with a new social media marketing tool, ask yourself if it performs better than a similar tool you're already using. If one of your current tools can be replaced with a new one that's better, then go for it without anxiety. There's no need to hold onto a tool that no longer serves you. It's important to occasionally try new social media marketing apps because you may find one that saves you more time or money. Here are three new social media marketing tools that are worth trying: (more…)
by Brad Friedman | Inbound Marketing, Social Media
Live video streaming has become popular all around the world. Musicians connect with their fans through live video, and even business owners outside of the entertainment industry have begun using live video in creative ways. For example, those in educational niches put up live webinars to deliver free training and answer questions. Other service providers live stream their events and speeches for those who couldn't make it in person, as long as it wasn't an exclusive event, of course. Live video is being used in hundreds of ways by the everyday person to celebrities to business owners. You've probably heard of people and brands using Snapchat and Periscope for live streaming. We're going to talk about other live streaming tools in today's post as we've recently written about Snapchat and Periscope.
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by Brad Friedman | Inbound Marketing, Social Media
Let’s face it, social media is a vital piece to your overall inbound marketing strategy. With social media usage growing 356% in the past six years, it’s a no-brainer that businesses spend a lot of time crafting, cultivating, and fine-tuning their messages to reach desired target audiences on their social channels. Whether the goal is to gain more followers, increase engagement, or boost customer sales, businesses continue to find creative ways to leverage social media for their growth and success. (more…)
by Brad Friedman | Inbound Marketing
In 2011, a husband and wife team founded Main Line Family Law Center in Haverstown, Pa. The center was a small business of two professionals against the world. Divorce issues and family law are a field where quiet, private consultative marketing is better than anything noisy. The clients of the family law center would rather quietly Google than ask friends where to go or see brash advertising on television. (more…)
by Brad Friedman | Gadgets - Technology, Inbound Marketing
In the future, you will have personal relationships with the brands that surround you. What does that mean exactly? It means the massive shift from outbound marketing to highly personalized inbound marketing will reach its logical conclusion: brands will become personalities (think of the endearing droids in Star Wars), who can consolidate all of the objectives of content marketing into a simple 1:1 interaction between the customer and the brand. (more…)
by Brad Friedman | Inbound Marketing, Social Media
This week’s Guest Post was written by Alicia Hill a writer with years of experience in digital marketing and social media management. She works for Orange Digital, a web design company in Brisbane. (more…)
