by Brad Friedman | Inbound Marketing
When you think of how to grow your insurance broker business what comes to mind? There are several marketing options. There's billboard advertising, word of mouth, fairs, newspaper advertising you name it. But, what about inbound marketing? Inbound marketing has taken off in the business world. Many have experienced a substantial amount of success utilizing its methods because it is customer-centric. But, as an insurance broker, how can it work for you? (more…)
by Brad Friedman | General Business Advice, Inbound Marketing
If you have a small business and are looking for useful guidelines on how to attract more leads and customers, you should find as many ways as possible to leverage the power of inbound marketing. This is a powerful and cost-effective way to grow your business, get website traffic, and build authority in your industry. (more…)
by Brad Friedman | Inbound Marketing, Social Media
LinkedIn is one of the major pillars of the social media world and has over 575 million users worldwide. Lately, it's been in the hot seat for its seeming transformation into a social network instead of a professional network. In this episode of The Digital Slice, I review the reasons you need to get LinkedIn. (more…)
by Brad Friedman | Inbound Marketing
As part of an effective marketing plan, doctors need a strong online presence. Medicine is considered a “noble profession,” and as a result, not a lot of doctors realize how important it is to market their medical practice. (more…)
by Brad Friedman | Inbound Marketing, Social Media
Doctors need a strong online presence. You can't convince me otherwise. I know, medicine is considered a “noble profession.” As a result, not a lot of doctors realize marketing is important in this profession too. How else are you going to let people know about your practice? How else can you inform them about the services you offer? You do realize social media is the new word-of-mouth marketing. Right? (more…)
by Brad Friedman | Inbound Marketing
Inbound leads are what businesses strive for! While it's true that the world of marketing is incredibly diverse, there are two primary ways to market: Inbound and Outbound. Classic outbound marketing is based on disruption. As a company looking to increase awareness and sales, your job becomes to interrupt people's daily lives with marketing tactics. (more…)