by Brad Friedman | Inbound Marketing, Live Video
In the past five years alone, the concept of what makes a good promotional video has changed wildly. Once, television commercials were the only form of company video other than training media but the world of YouTube and social media has made company videos much less promotional. The new trend is not to convince your audience or announce something to them, but to attempt to chat with them, like a friend. How-to videos and industry behind-the-scenes are increasingly popular. (more…)
by Brad Friedman | Inbound Marketing
As a small business owner, you've heard of the benefits of inbound marketing. With outbound, the marketing flow is from companies to consumers. But with inbound marketing, the flow is from consumers to companies. So the flow is inbound instead of outbound. Instead of your marketing being an interruption, it's a welcome relief to a prospect in need. (more…)
by Brad Friedman | Inbound Marketing
Father's Day is just around the corner. In 2017, you saw a lot of different types of advertising for Father's Day. From the music of Motown to massages. It seemed like fathers were in need of everything you could possibly give to them as a gift. It really doesn't matter whether you're selling goods or services that immediately appeal to a male clientele. Now's the time to be implementing and inbound marketing strategy for Father's Day. (more…)
![The Inbound Organization With Dan Tyre & Todd Hockenberry [PODCAST]](https://friedmansocialmedia.com/wp-content/uploads/2018/05/inbound_organization_blog.png)
by Brad Friedman | Inbound Marketing
We live in a world where your prospects are bombarded with information and multiple distractions. Business owners are in search of tactics to steer them away from all of that and get their attention on your product or service? Marketing to this highly technological and openly social generation is currently quite challenging. (more…)
by Brad Friedman | Inbound Marketing, Social Media
A presence on social media is indispensable for inbound marketing. People check Facebook all the time to see what their friends are saying. They even have Facebook installed on their phones so they’re constantly receiving updates. A lot of recommendations are made through social media and this means there are a lot of potential customers out there. (more…)
by Brad Friedman | Inbound Marketing
Inbound marketing is a natural fit for small business. Inbound marketing is actually modeled after the way small businesses always thrived, by giving customers a go-to place to solve their problems. (more…)
