by Brad Friedman | General Business Advice, Social Media
How To Manage Your Social Media Policy
It takes multiple people to design and implement a great social media marketing strategy. But different people can have vastly different ideas about how to approach social media marketing, including what kind of tone to cultivate on a social media page, how often content should be posted, and even what type of content is appropriate to post. This is why it’s essential to design a social media policy for any social media marketing strategy. Failing to do so can lead to unfocused, ineffective, and potentially even inappropriate content on your social media pages. (more…)
by Brad Friedman | General Business Advice, Inbound Marketing, Social Media
Practical Brand Building Tips For Professional Services
When you’re in the business of providing professional services, you have to approach online marketing in a slightly different way. You don’t usually have the option of setting up an ecommerce enabled website because services, unlike products, can’t be sold online. You have to be there in order to provide them. (more…)
by Brad Friedman | Inbound Marketing, Social Media
Use These 7 Social Media Tools To Succeed Online
Social media is a crucial aspect of your marketing strategy. But sometimes it can be easy to be overwhelmed, as there are so many topics you can post and tweet about, and you often find that you lack the time to do it all. These tools can help you plan your social media marketing strategy. (more…)
by Brad Friedman | General Business Advice, Inbound Marketing, Social Media
Understanding The Challenges Of Marketing For Financial Services Professionals
Creating and implementing a winning marketing strategy can be a tough chore for any type of business, but it is arguably the most challenging for those firms engaged in financial services. (more…)
by Brad Friedman | Inbound Marketing, Social Media
Why You May Need To Invest In Marketing Strategy Consulting
Whether you're a business owner of a new company that's just getting off the ground or if you currently run an established business that you'd love to take to the next level, the most important aspect of your business' long-term growth is your digital marketing strategy. Because while focusing on things like logistics, cost structure, suppliers and resources, and other business activities might help your business grow in the short-term, it's only when you leverage the power of smart digital marketing strategy that you can achieve the type of significant long-term business growth that most business owners only dream of. (more…)
by Brad Friedman | Inbound Marketing, Social Media, Technology
Successful crowdfunding is not a science, it's an art, a knack. You have to convince strangers that your idea is worth doing and you have to convince them enough that they vote with their wallets. A study of 400,000 crowdfunding campaigns conducted by HiveWire and Shopify provides some insights. (more…)
