A steady flow of content is an essential piece of your marketing strategy. If you want to have a successful online presence, you need to make it easier for your customers to find you. One of the best ways to do that is through your content creation. And, if you don't have a steady flow of content to add to your blog or website, you will have a more difficult time generating the type of traffic you need to be successful. (more…)
A how-to video could demonstrate how to use a particular product your company has to offer. It would show a particular customer a product your company offers and, incidentally, demonstrate how easy and useful it is.
If you want to do business online, it is essential to have an effective inbound marketing strategy. Inbound marketing utilizes new forms of marketing such as blogs, social media, and pay-per-click advertising to directly appeal to your target audience. In contrast, outbound marketing is where marketers try to find customers through cold-calling, radio, sales flyers and TV advertisements; this type of marketing appeals to a much larger audience and is typically more costly. (more…)
Adding an image to your content is always a good idea, but images come with an unexpected twist; you can’t use many of them without the artist’s or photographer's actual permission. Citing the source is sufficient with content, but this is not the case with images. (more…)
More than ever before, social media has made it incredibly easy to follow March Madness 2014. Selection Sunday is this Sunday March 16th and the NCAA Men's Basketball Tournament gets underway with the play-in games on Tuesday March 18th. The Tournament itself begins Thursday March 20th around 12:00 Noon EST.
With that, March Madness will be officially underway. I love this time of year and to recognize our clients and friends we've just rolled out our Second Annual prize giveaway. I couldn't wait until next week! Just Like our Facebook Page to sign up to win a $50 Amazon Gift Card, then share with all your friends using the hashtag #TFGMadness to increase your chances to win. (more…)
People often ask, “How do I use Pinterest for my business?” Pinterest has made a swift entry into the world of social media and is now a very popular social media site. Pinterest’s target audience is predominately middle-aged women who use Pinterest on a daily basis. If part or all of your target audience is middle-aged women, it would behoove you to incorporate Pinterest into your marketing strategy. (more…)
