Craft Your Story To Attract Customers And Win Business

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 092: Customer-Centric Marketing: Address Their Pain To Win Loyalty

by Brad Friedman | The Digital Slice

Ep 092: Customer-Centric Marketing: Address Their Pain To Win Loyalty

by Brad Friedman

Customer-Centric Marketing: Address Their Pain To Win Loyalty

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and Zee Jeremic as they chat about the new age of marketing. And how marketers need to shift their thinking to align with the thinking of today's consumer.

Zee is the founder and CEO of MASS Engines, which maps and automates the customer journey to increase deal velocity and closure, enabling enterprise organizations like Samsung, Intel, and Informa to optimize lead flow and transform their funnel.

They focus on building the mass communication engines of the future.

Zee is an innovative business technologist passionate about building revenue engines for growth companies to harness the full power of existing marketing and sales investments.

A master management consultant, Zee is focused on business process optimizations and has helped many Fortune 500 and mid-market companies integrate their marketing and sales systems and processes to drive outstanding results.

In this Episode:

Zee talks about the four levers available to companies and how using all four levers leads to growth.
Zee talks about how marketing and sales has changed over the past 20 years.
Zee talks about how consumers are doing their own research because the internet enables them to avoid talking with a sales rep for as long as possible. So, if you want to make the sale, you must get the consumer to engage with your content.
Zee talks about how the marketing team owns content creation because the sales team must focus on closing.
Zee also talks about how to identify key moments in the Buyer's Journey and how the marketing team can tailor content to each stage.

Quotes from this Episode:
“When you look at how companies grow, there's really three levers, right? You spend more money on ads. You hire more sales reps. Or you open a new channel.” – Zee Jeremic
“So what's fascinating about how the technology has been evolving is that there's actually a new fourth lever now that's available to companies to grow their revenue.” – Zee Jeremic
“20 years ago, people used to walk into three car dealerships before buying a car. Well, eight years ago, they used to walk into 0.8.” – Zee Jeremic
“And if you're consuming my content, you are gonna believe the same thing that I believe. And what my company believes in, therefore, you're gonna buy from me day in and day out.” – Zee Jeremic
“What you need, really need to look at is what problem does your customer have? And how do they search for those problems?” – Zee Jeremic

Resources:

Zee Jeremic:
LinkedIn: Zee Jeremic
LinkedIn: MASS Engines
Facebook: MASS Engines
Twitter: MASS Engines
Instagram: MASS Engines
Website: MASS Engines

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 091: Disrupting The Status Quo: Mastering Category Design For Business Success

by Brad Friedman | The Digital Slice

Ep 091: Disrupting The Status Quo: Mastering Category Design For Business Success

by Brad Friedman

Disrupting The Status Quo: Mastering Category Design For Business Success

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and Kevin Maney as they chat about Category Design and helping companies discover, define and get on track to dominate new markets.

Kevin Maney is a founding partner of Category Design Advisors (CDA), a bestselling author, an award-winning columnist and a TV commentator.

Kevin is co-author of the book Play Bigger, which has sold more than 100,000 copies globally and created a category design movement among entrepreneurs, venture capitalists and CEOs.

Using the category design process Kevin co-created, CDA has helped more than 50 companies discover, define and get on track to dominate new markets.

Kevin has been writing about technology for 30 years and has interviewed most of the tech pioneers you can name.

He wrote a column for Newsweek and has been a contributor to Fortune, The Atlantic, Wired and ABC News. He was a contributing editor at Conde Nast Portfolio and a columnist and editor at USA Today.

His book The Maverick and His Machine is considered the de facto history of IBM. He’s appeared frequently on television and radio, including CNN, CBS Sunday Morning and NPR. He also writes music for and plays in a New York band, Total Blam Blam.

In this Episode:

Kevin talks about the book he wrote that created a movement.
Kevin talks about determining if your new business idea is going to dominate the category it is in.
Kevin talks about the importance of being in that dominant design position .
Kevin talks about how context + missing + innovation = a new market category .
Kevin also talks about importance of technology in driving your business idea.

Quotes from this Episode:
“If you can really zero in on an open problem, a missing thing in the world. That's where you find a new possibility for a category.” – Kevin Maney
“One of the reasons that digital markets tend to have one category winner is because in a digital market, anybody in the world can get it.” – Kevin Maney
“The important thing is to win some years down the road, that dominant design position. That's the key!.” – Kevin Maney
“Category Design is a way of looking at strategy and product from the outside in.” – Kevin Maney
“I would argue that we're going through a period of time when things are going on with AI and blockchain and genomics and and all this different tech, that we're in one of the greatest bursts of technology change we've probably seen in a century.” – Kevin Maney

Resources:

Kevin Maney:
LinkedIn: Kevin Maney
Facebook: Category Design Advisors
Twitter: Kevin Maney
Instagram: Category Design Advisors
Website: Category Design Advisors
Book: Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 090: Prioritizing Strategy And Culture Over Technology For Business Growth

by Brad Friedman | The Digital Slice

Ep 090: Prioritizing Strategy And Culture Over Technology For Business Growth

by Brad Friedman

Prioritizing Strategy And Culture Over Technology For Business Growth

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and Ryan Ruud as they chat about developing the right strategy and culture to enable your business to grow.

Ryan Ruud is the Founder & CEO of Lake One, a modern marketing partner that helps B2B companies drive sales and marketing transformation. Lake One embeds virtually with their clients to provide strategic guidance and hands-on support as they build and optimize
revenue systems. He started the firm in 2014 and has led it through double digit growth every year since, attracting funded startups to enterprise clients.

Prior to launching Lake One, Ryan established his career by merging a love of storytelling and content with an insatiable curiosity for technology. With roots in broadcast journalism, he cut his teeth in both radio and tv studios while earning his Bachelors and Masters in
Journalism and PR respectively.

His marketing career took him from leading PR & Communications for AdTech company, NativeX (acquired by Mobvista in 2016), establishing Digital Marketing for B2B Ecommerce SaaS Company Four51 (acquired by Sitecore 2021), to building and managing a Digital Marketing and Demand Generation Credit Union Service Organization (CUSO) for some of the country’s largest credit unions prior to starting Lake One.

In this Episode:

Ryan talks about the importance of a CRM.
Ryan talks about the top two CRMS on his reccomend list.
Ryan talks about internal culture shifts.
Ryan talks about taking the necessary time to develop a connection with your buyers whether you are in sales or marketing.
Ryan also talks about how to get the average contract value to increase along with the lifetime value.

Quotes from this Episode:
“So at that point, thinking about what processes are we doing right now that are manual, that the CRM come in can come in and replace with automation?” – Ryan Ruud
“There was no concept of, hey, a cloud-based system could have a form from the CRM, capture the data, route it directly to who needs to respond to that incoming lead.” – Ryan Ruud
“I think that, yeah, in a lot ways technology can either ruin relationships and ruin marketing because it's really easy to put everything on autopilot.” – Ryan Ruud
“People buy into the belief of all the things that are possible with them. Because these platforms are really good at marketing themselves.” – Ryan Ruud
“Really make sure that you have that strategy and culture piece in place before you start thinking about the technology.” – Ryan Ruud

Resources:

Ryan Ruud:
LinkedIn: Ryan Ruud
Twitter: Ryan Ruud
Website: Lake One
Special Listener Downloads: Exclusive Downloads

These are the products we mentioned today:
Gift Giving: Evabot
Lately: Lately

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia