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Ep 066: Automate Your Gifting Program With AI

Ep 066: Automate Your Gifting Program With AI

by | The Digital Slice

Ep 066: Automate Your Gifting Program With AI

by Brad Friedman

Automate Your Gifting Program With AI

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and Rabi Gupta as they chat about Rabi’s mission to improve and accelerate the way corporate relationships are built. When Rabi moved to Silicon Valley, he realized the importance of building relationships using gifts but got frustrated by the lack of technological innovation in the space.

So, he and his team came up with the idea of using AI to solve the problem. And today, Evabot serves more than 1000 businesses, including Fortune 500 companies.

In this Episode:

  • Rabi talks about immigrating from India to the Silicon Valley
  • Rabi talked about the struggle of building relationships and how he wanted to develop technology to help.
  • Rabi talked about how willing people are to talk to bots and provide bots with a lot of personal information .
  • Rabi talked about how gathering data about a person helps you build meaningful relationships over time.
  • Rabi also talked about why small businesses use Camtasia and its benefits to the small business owner who wants to take his videos to the next level.

Quotes from this Episode:
“We are a different company. Our whole aim of collecting data is to help you build relationships with the customer.” – Rabi Gupta
“70% of users share their birthday's.” – Rabi Gupta
“The great thing about this is that you know you are getting a gift, but neither you nor the sender is selecting the gift.” – Rabi Gupta
“90% of our gifts go to the U.S. But, 10% of the gifts got outside the U.S.” – Rabi Gupta
“Brand the experience, not the gift itself.” – Rabi Gupta
“Our vision is basically to help every professional in business, be able to use technology to build relationships.” – Rabi Gupta

Resources:

Rabi Gupta:
LinkedIn: Rabi Gupta
LinkedIn: Evabot
Twitter: Evabot
Website: Evabot

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

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These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

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TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

AFFILIATE LINKS
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Ep 012: Build Your Business By Speaking Human-to-Human #H2H

Ep 012: Build Your Business By Speaking Human-to-Human #H2H

by | The Digital Slice

Ep 012: Build Your Business By Speaking Human-to-Human #H2H

by Brad Friedman

Build Your Business By Speaking Human-to-Human #H2H

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Does human-to-human have a place in business? Gone are the days when business is all about the big brands and huge corporations which seem impervious to who the customer is and what he really needs. This day and age is all about social business and of knowing, understanding, connecting with, and even developing a relationship with your potential and existing market.

What it takes is true authenticity in the way you use technology and communication tools to make that individual on the other end feel he is interacting with a human being instead of a company or brand. This podcast episode focuses on how to be human in a seemingly non-human world and still grow your business.

Bryan Kramer is the ultimate human being - President and CEO of PureMatter, a Brand Marketing and Interactive digital agency. He is a well-known social business strategist, impressive keynote and TED speaker, executive coach, trainer, Forbes columnist, consultant, and best-selling author.

It is Bryan who instigated the #H2H or human-to-human movement in social, marketing, and business. With literally thousands of followers in social media, he has acquired an intimate understanding of the innerworkings of social technology and social behavior.

Bryan is considered an authority on everything #H2H or human-to-human and his first book, “There is no B2B or B2C: It’s Human to Human #H2H” rose to the top-selling spot in Amazon business books on its first week of release. The Writer named #H2H as the number 1 buzzword for 2015.

Bryan is also the foremost global leader when it comes to the art and science of sharing. His second bestseller, “Shareology: How Sharing is Powering the Human Economy”, was published by Morgan James Publishing and was listed as one of Business Best Sellers Top 25

In this Episode:

    • How Bryan’s interest and work in human marketing was ignited
    • How to humanize the use of chatbots in communication
    • How to leverage technology to help with business while maintaining your authenticity as a human being/business owner
    • Amount of time spent vs. Quality of value delivered in closing more business with customers
    • How to silence the noise of technology and social media to permeate your target market
    • Steps to take in humanizing your brand
    • How talking to 10 people is better than sending emails to 10,000
    • How to attract the right people and build your tribe out of your authentic interests and unique passion
    • The importance of self-care such as meditation in achieving work-life balance
    • Bryan’s free video series on humanizing marketing and branding; and one-on-one coaching
    • All about the H2H Private Club, Hot Seat, and Master Class
    • How doing something unexpected but needed, and in a personalized manner is an effectively humanized marketing for your business

    Quotes From This Episode:
    “I don’t think we should pretend to be machines.” - Bryan Kramer
    “When we can make each other smile or laugh and entertain each other, we’re being our most human selves.” - Bryan Kramer
    “I love to use automation upfront to strike up a conversation with the right people and then for the human side to take over with the response.” - Bryan Kramer
    “It’s not the amount of time that you spend on something that makes you the money that you make. It’s the quality of the thought process and the strategy and the brand that you build and the creative ways that you connect with people.” - Bryan Kramer
    “We need to go back to a more simplistic time of marketing” - Bryan Kramer
    “Authenticity is probably the number one key to building a real business, if you’re a small business.” - Bryan Kramer
    “It really is about picking up the damn phone and calling people.” - Bryan Kramer
    “No matter what size the company, you are the brand.” - Bryan Kramer
    “Slowing down helps us make more quality decisions.” - Bryan Kramer

    Resources:

    Bryan Kramer
    Twitter: @bryankramer
    Facebook: BryanKramer
    LinkedIn: BryanJKramer
    Website: http://bryankramer.com

    Bryan Kramer’s books

    Headspace

    Insight Timer

    H2H Private Club

    Brad Friedman

    Twitter:

    @BradFriedman

    @FriedmanGrp

    Facebook: https://www.facebook.com/thefriedmangroup

    LinkedIn:

    https://www.linkedin.com/in/bfriedman/

    https://www.linkedin.com/company/the-friedman-group-llc

    Youtube: https://www.youtube.com/friedmansocialmedia

    Website: https://friedmansocialmedia.com

    Books
    “Brad Friedman on Digital Marketing,” by Brad Friedman
    “The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

    Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

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