Ep 042: Telling Better Stories Through Brand Content

by Brad Friedman

Telling Better Stories Through Brand Content

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Creating valuable brand content is how you connect to your audience and how you engage with them in your social media posts, blogs, videos, and other digital marketing. Your customers, your clients, your target audience knows you are putting effort to the content you share. They are more likely to follow businesses that provide content worthy of their time.

Learn more from Melanie Deziel as she shares her knowledge and experience capitalizing on the things that matter by telling your stories through brand content.

In this Episode:

Storytelling as a marketing tactic
Social media levels the playing field
How do we tell the stories?
Story ideas and what are the two things they are made up of
How to turn your “I don’t know what to share” into valuable content for your audience
The Content Idea Matrix
What can you teach your audience through the content you're making?

Quotes from this Episode:

“Story ideas are made up of 2 things: it's a focus, what will you be talking about? And it's a format, how are you bringing it to life? It's like before cooking dinner you need to know what your ingredients are and how you're going to do it. Otherwise, it's going to be a long process of trial and error.” – Melanie Deziel
“The scale of the stories that small business owners and huge companies tell are different. Their resources, the amount of time they spend to tell these stories, and their dedication can be different. But the core stuff can be done by anyone.” – Melanie Deziel
“Many of our tactics as a marketer are not designed to connect to people's hearts. We use charts or statistics and people have a hard time connecting with numbers.” – Melanie Deziel
“Everything is storytelling in some way. The way we use stories or content to engage our audience is already storytelling. It comes in so many forms.” – Melanie Deziel
“Stories are a renewable resource, and it's something you're not going to run out of. The problem here is you're not giving yourself enough framework to come up with those ideas.” – Melanie Deziel

Resources:

Melanie Deziel
Instagram: @meldeziel
LinkedIn: @MelanieDeziel
Facebook: @StoryFuel
Instagram: @StoryFuel.co
——–
Story Fuel Content Matrix: Content Matrix
Story Idea Guide: Idea Guide

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

Ep 033: Let’s Talk About Content Creation From The Graphic Design & Multi-Media Perspective

by Brad Friedman | The Digital Slice

Ep 033: Let's Talk About Content Creation From The Graphic Design & Multi-Media Perspective

by Brad Friedman

Ep: 033 Let's Talk About Content Creation From The Graphic Design & Multi-Media Perspective

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

We all know content is king! It has to be of the highest quality and it has to be distributed on channels where your target audience hangs out.
Eddie Garrison is the founder of Clover Media Consulting and Digital Media Creator Academy. Eddie is an expert in graphic design and talks with Brad about the best way to create your content so it’s actually consumed by the people you are targeting.

In this Episode:

Learn how images work in social media content
Learn how text and images work together in social media content
Learn more about enhancing social media accounts
Tips on how to make your social media content stand out
Eddie also talks about diving into digital marketing world
Hear the discussion about how social media work for SMEs

Quotes from this episode:

“If the content does either one of these: educates, evokes emotion, entertains, or is emotional - you can have organic engagement.” – Eddie Garrison
“People process visuals/images faster than they can read a paragraph of text. So, if your visual content is not appealing, you wouldn't get their attention.” – Eddie Garrison
“Videos are the most diverse piece of content that you can create. It's like this, you have a podcast and you transcribe it, now you have a blogpost. You can also make a meme from whatever you're talking about in the video. From the meme, you can turn it into infographics, then turn into a slideshow.” – Eddie Garrison
“You have to know where your relevant audience is online. Now, if your target is more on Facebook users, then market and make more content on Facebook.” – Eddie Garrison
“Use some apps to your advantage for adding filters and editing images, because if your images are visually stimulating, customers will more likely go to your store rather than to your competitor.” – Eddie Garrison
“Twitter is such an under-utilized platform - but I tell you it'll be huge in 5 years so make use of it for your business!” – Eddie Garrison
“Pay attention to your audience - posting time also matters in your social media engagement.” – Eddie Garrison
“You also want to check your analytics or social media insights to know how you're doing with your posts and contents.” – Eddie Garrison

Resources:

Eddie Garrison
Facebook: Eddie Garrison
Twitter: @EddieGarrison
YouTube: Eddie Garrison YouTube
LinkedIn: @EddieGarrison
Website: Clover Media Consulting
Academy: Digital Marketing Creator Academy

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

The Small Business Owner’s Guide To Inbound Marketing

by Brad Friedman | Inbound Marketing

Inbound marketing is a natural fit for small business. Inbound marketing is actually modeled after the way small businesses always thrived, by giving customers a go-to place to solve their problems. (more…)

Infographic Design Tips You Need To Adopt Now

by Brad Friedman | General Business Advice

This week’s Guest Post about Infographic design was written by Delan Cooper, a content marketer and writer, who works for Beyond the Hedge digital design agency based in Sydney, supporting businesses and organisations communicate their ideas, products and services more effectively. (more…)

3 Common Social Media Fails We See All The Time

by Brad Friedman | Social Media

This week's Guest Post is written by Avinash Nair, a Digital Marketer at E2M, an agency in India where he is responsible for Content Marketing and Social Media Marketing services.

If you look at the social media fails of 2013, 2014 and 2015, you will see that most of the companies are riddled with the same problems as others. Even though, these problems can be easily handled, companies fail to deal with the situation. From US Airways infamous picture to Twitter’s unintentional tweet, we have seen a lot of mistakes in the past few years. In this article, we will discuss 3 common social media mistakes companies make. (more…)