Professional athletes teach us it's the small adjustments (move your foot a little this way, relax your left hand more, hold the ball on the seam) that produce big changes. The same can be said for content marketing. In a world in which content marketing metrics are so important, most content creators are overwhelmed. Any kind of work hack that improves their productivity is welcome. (more…)
Writing for the web became a marketing specialty several years ago as Google was first asserting its dominance over other search engines. Observers who closely followed the company began to piece together the algorithm riddle. Many of us who were training to write for the web found Google was the driving force to perfecting the search function. (more…)
There are plenty of 2015 predictions circulating around the Internet this time of year. Not my forte. So I’ll toss aside the crystal ball and my trusty 8-ball and share with you what I believe are some good practices to start or continue in 2015. (more…)
