Jumpstart Your Organic Content With AI And A Human Touch

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and Kate Bradley Chernis as they chat about being a female CEO in a male-dominated world. And how to transfer the skills you learned being a line cook and a DJ into running a company that developed a product that helps businesses pump a ton of content out on social media.

Kate Bradley Chernis is the Founder & CEO of Lately – A.I. that learns which words will get you the most engagement and re-purposes video, audio and text into dozens of social posts containing those words.

As a former rock ‘n' roll DJ, Kate served 20 million listeners as Music Director and on-air host at Sirius/XM. She’s also an award-winning radio producer, engineer and voice talent with 25 years of national broadcast communications, brand-building, sales and marketing expertise. What she learned in radio about the neuroscience of music helps fuel Lately's artificial intelligence.

Before founding Lately, Kate also owned a marketing agency that got Walmart a 130% ROI YoY for three years.

In addition, Kate's appeared as a guest speaker on hundreds of sales, marketing and entrepreneurial podcasts and has led presentations for Walmart, Ericsson, SAP, National Disability Institute, IRS, United Way Worldwide, SaaStr, SXSW, Content Marketing Institute, HubSpot, Hootsuite, Harvard University, Columbia University, NYU and others.

In this Episode:

• Kate talks about turning listeners into fans and customers into evangelists.
• Kate talks about her crazy ideas getting Walmart 130% ROI YoY for three years.
• Kate talks about female founders of startups vs. male founders.
• Kate talks about dressing up as someone else when she was going to pitches.
• Kate also talks about how Lately uses artificial intelligence to learn your brand, or individual voice.

Quotes from this Episode:
“I'm in the business of leveraging the human or turning listeners into fans or customers into evangelists.” – Kate Bradley Chernis
“Male investors will never say no to a female entrepreneur because they don't wanna say no to you specifically. But they'll always take the meeting, especially if you're good looking.” – Kate Bradley Chernis
“I've had one guy literally show me a series of cartoon penises during our meeting.” – Kate Bradley Chernis
“Now I've seen plenty of white guys just walk into a room. They've got no product whatsoever, no revenue, and they're raising $10 million.” – Kate Bradley Chernis
“The more you explain yourself, the less confident you sound.” – Kate Bradley Chernis

Resources:

Kate Bradley Chernis:
LinkedIn: Lately
LinkedIn: Kate Bradley Chernis
Facebook: Lately
Instagram: Lately
Instagram: Kate Bradley Chernis
Twitter: Lately
Twitter: Kate Bradley Chernis
Clubhouse: Kate Bradley Chernis
TikTok: Lately
TikTok: Kate Bradley Chernis
YouTube: Lately
Website: Lately

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!