Start With Clarity To Build A Strong Brand

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and Alison Richmond as they chat about the need for small business owners to craft a compelling story that helps communicate who they are.

As SVP of ClearEdge Marketing, Alison Richmond leads the largest division of ClearEdge by upholding its commitment to serve as a visionary growth partner and brand innovator to businesses across the talent and HR tech sector.

Alison has led marketing teams for more than a decade with a focus on ensuring the strategic development and careful tracking of integrated marketing campaigns to maximize ROI and increase brand reach. Constantly curious and passionate about driving growth, Alison is committed to helping companies navigate changing market conditions, building brands with purpose, and supporting the people behind the projects.

In this Episode:

• Alison talks about your brand being about presenting and communicating who you are out to the world.
• Alison says the founder of that small business really is the brand.
• Alison believes business owners need to capture the strengths of the business to communicate out.
• Alison discusses the need to write your compelling story to share across all the digital platforms.
• Alison suggests creating your pillars of conversation.

Quotes from this Episode:
“The brand is really the heart and soul of a company.” – Alison Richmond
“There's a quote that says, brand is not what you say it is. It's what the people that have experienced you or your company say that it is.” – Alison Richmond
“When you're building that brand, you think visionary about what you want your brand to be.” – Alison Richmond
“Consistency builds trust.” – Alison Richmond
“I once had a boss tell me that if you can't measure it, you can't manage it.” – Alison Richmond

Resources:

Alison Richmond:
LinkedIn: Alison Richmond
Website: ClearEdge

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And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

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Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

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