Ep 082: How Technology And Data Science Are Fundamentally Changing Digital Marketing
Ep 082: How Technology And Data Science Are Fundamentally Changing Digital Marketing
How Technology And Data Science Are Fundamentally Changing Digital Marketing
The Digital Slice Podcast is brought to you by The Friedman Group, LLC
Join Brad Friedman and Aaron Burnett as they chat about the workings of a performance-based marketing agency. Making data-driven decisions. Being a values-led company. And much more.
Aaron is the Founder and CEO of Wheelhouse Digital Marketing Group a fast-growing digital marketing agency recognized by INC. Magazine as one of the best places to work in the United States and by both Seattle Magazine and the Puget Sound Business Journal as one of the best workplaces in Washington State.
In this Episode:
- Aaron talks about the workings of a performance-based marketing agency.
- Aaron talks about the need to be making data-driven decisions when it comes to your content strategy.
- Aaron talks about Getting your website to rank higher with a variety of different tactics.
- Aaron talks about the importance of having historical data to rely on when making marketing decisions.
- Aaron also talks about being a values led company and how he created that culture within the company.
Quotes from this Episode:
“It's also true that that anybody who's focused on some form of performance marketing needs historical data.” – Aaron Burnett
“Maybe we'll introduce LinkedIn in the, the, some of those mid-funnel touchpoints if we're, catering to a B2B audience.” – Aaron Burnett
“Restructure content in the right way, answer the right questions in the right way, that serves user intent, and you will move to the top of search results if you have the right authority.” – Aaron Burnett
“I think if you're doing the right thing and you're doing it in the right way at work, that there should be an element of, of joy and everything that we do at work.” – Aaron Burnett
Resources:
Aaron Burnett:
LinkedIn: Aaron Burnett
Twitter: Wheelhouse
Facebook: Wheelhouse
Website: Wheelhouse
And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad
Brad Friedman
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Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman
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