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Ep 042: Telling Better Stories Through Brand Content

Ep 042: Telling Better Stories Through Brand Content

by | The Digital Slice

Ep 042: Telling Better Stories Through Brand Content

by Brad Friedman

Telling Better Stories Through Brand Content

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Creating valuable brand content is how you connect to your audience and how you engage with them in your social media posts, blogs, videos, and other digital marketing. Your customers, your clients, your target audience knows you are putting effort to the content you share. They are more likely to follow businesses that provide content worthy of their time.

Learn more from Melanie Deziel as she shares her knowledge and experience capitalizing on the things that matter by telling your stories through brand content.

In this Episode:

  • Storytelling as a marketing tactic
  • Social media levels the playing field
  • How do we tell the stories?
  • Story ideas and what are the two things they are made up of
  • How to turn your “I don’t know what to share” into valuable content for your audience
  • The Content Idea Matrix
  • What can you teach your audience through the content you're making?

Quotes from this Episode:

“Story ideas are made up of 2 things: it's a focus, what will you be talking about? And it's a format, how are you bringing it to life? It's like before cooking dinner you need to know what your ingredients are and how you're going to do it. Otherwise, it's going to be a long process of trial and error.” – Melanie Deziel
“The scale of the stories that small business owners and huge companies tell are different. Their resources, the amount of time they spend to tell these stories, and their dedication can be different. But the core stuff can be done by anyone.” – Melanie Deziel
“Many of our tactics as a marketer are not designed to connect to people's hearts. We use charts or statistics and people have a hard time connecting with numbers.” – Melanie Deziel
“Everything is storytelling in some way. The way we use stories or content to engage our audience is already storytelling. It comes in so many forms.” – Melanie Deziel
“Stories are a renewable resource, and it's something you're not going to run out of. The problem here is you're not giving yourself enough framework to come up with those ideas.” – Melanie Deziel

Resources:

Melanie Deziel
Instagram: @meldeziel
LinkedIn: @MelanieDeziel
Facebook: @StoryFuel
Instagram: @StoryFuel.co
——–
Story Fuel Content Matrix: Content Matrix
Story Idea Guide: Idea Guide

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

Ep 038: Let’s Start Making Our Marketing Content Accessible And Inclusive

Ep 038: Let’s Start Making Our Marketing Content Accessible And Inclusive

by | The Digital Slice

Ep 038: Let's Start Making Our Marketing Content Accessible And Inclusive

by Brad Friedman

Let's Start Making Our Marketing Content Accessible And Inclusive

Digital marketing is here to stay. Businesses taking advantage of digital marketing today are more likely to succeed. And, social media marketing should be a big part of your digital marketing strategy. But how does it really work? Do you just need an image, a video or audio to post every day?

It takes a lot of time and effort to plan and post valuable content on your social media channels. So, when you do post something, don’t you want to get as many eyes on it as possible? One tactic for doing this is to make certain your content is accessible and inclusive. Can your images be enjoyed by someone visually impaired? Can your video be consumed by persons with hearing impairment? In this episode of The Digital Slice Podcast, Brad talks about how important inclusive design is for your digital marketing strategy.

In this Episode:

  • Accessibility in today's digital slice
  • Digital marketing tools and tactics you need to succeed
  • Ideas for creating accessible inclusive content
  • Enhancing user experience to your website visitors

Quotes from this Episode:

“We do want to send our message out to as many people as we can online.” - Brad Friedman
“Inclusive design for social media simply means the design method with the intent to deliver an incredible user experience to as many people as possible.” - Brad Friedman
“A recent survey of Facebook users in 50 countries found that more than 30% of people report difficulty with at least one of the following: seeing, hearing, speaking organizing thoughts, walking, or grasping with their hands.” - Brad Friedman
“Emojis can get read aloud by assistive technology. That means people will hear loudly “crying face,” and so on.” - Brad Friedman
“Include captions in your videos. Close captions are crucial for viewers with hearing impairments, and it can actually enhance the experience for other viewers.” - Brad Friedman
“Add alternative texts to your Instagram posts. When you post a photo click on ‘advanced settings'. Then type in the description that will allow all of your followers to experience the content.” - Brad Friedman
“Enable image descriptions on Twitter.” - Brad Friedman
“Men get 4 times as much screen time as women. Men speak 7 times more than women. 25% of ads feature men only vs. 5% that feature women only. 18% of ads feature male voices vs. 3% of ads with only female voices. Women are 40% more likely to be shown in the kitchen. Men are 89% shown as smart. Women are shown in sexually revealing clothing 5 times more than men. And 40% of women polled by Unilever say that they do not identify what the women they see in the advertising. You can take these also into consideration as we create our inclusive and accessible content.” - Brad Friedman

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

The Art Of The Sales Call

The Art Of The Sales Call

by | Digital Marketing, General Business Advice, Inbound Marketing

I have a confession to make. I am one of those small business owners who spend more time working IN the business than ON the business. I've been in business for 9 years and think this has pretty much always been the case. This is okay when we're really busy with client work and emails are coming in daily from prospects. But that isn't always the case, and when things are slow, it's too late to be working ON the business because results don't happen overnight. (more…)

Ep 037: Social Media Management Is A BREEze!

Ep 037: Social Media Management Is A BREEze!

by | The Digital Slice

Ep 037: Social Media Management Is A BREEze!

by Brad Friedman

Social Media Management Is A BREEze!

Managing your social media accounts seems easy task until you realize that as easy as it appears to be, it still takes time. And, when running a small business, or any size business for that matter, time is money.

Bree Palmer is a Social Media Maven who is passionate about brand awareness and community building. Bree is an Instagram star and a brand ambassador for a clothing company. She is a dedicated social media manager for small businesses. Bree is an interior decorator by training but found her love for social media and community building and turned it into a business.

In this Episode:

  • How Bree incorporated social media management into her career as an interior decorator and then spun if off into a business of its own
  • The Who, What, and How to being a social media manager
  • How to be mindful of brand awareness when managing your social media
  • Why consistent branding is critical
  • The multitude of social media strategies for realtors
  • Why authenticity is key in resonating with your audience
  • How to overcome your fear of doing live videos
  • Why hire a social media manager
  • How a social media manager goes about creating a strategy for you
  • Tips on how to get to the next level on Instagram
  • Bree’s take on buying likes or followers on Instagram

Quotes from this Episode:
“Up until recently, I just kept doing what I wanted to do with the socials and learned on my own page about what to do and what not to do; tried different things, built a pretty good community on Instagram and then people started finding me through my own personal stuff and here we are.” - Bree Palmer
“My focus when I do it for other people is brand awareness and community building.” - Bree Palmer
“I like the whole digital community building side of things, so that’s like actually getting in the comments and commenting on posts and building those relationships up right.” -Bree Palmer
“A lot of it is about creating consistent content and content that’s all branded in the same way.” - Bree Palmer
“From a social media aspect, it’s just putting that out there. It’s also about making sure the content that goes out really fits your brand and your message and what you’re trying to promote” - Bree Palmer
“Realtors really do have like probably the bread and butter of the social media world.” - Bree Palmer
“Your time is worth money too. So, you’ll have to just figure out if the amount of money you’re gonna spend trying to figure out these platforms and figure out your strategy and figure out all the other things is worth it. Or if you can just hire out and get someone to help and just make sure you’re consistent.” - Bree Palmer
“You have to build those relationships first. They’re not just gonna come to you.” - Bree Palmer

Resources:
Bree Palmer
Twitter: @BreePalm
Instagram: @bree.palmer
Facebook: Breeing Social
LinkedIn: Bree Palmer
Website: Breeing Social
Linktree: Bree's Linktree

BBxCollection - End The Stigma Tee: End The Stigma Tee

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

Ep 035: Community Building and Engagement – The What, Why and How

Ep 035: Community Building and Engagement – The What, Why and How

by | The Digital Slice

Ep 035: Community Building and Engagement – The What, Why and How

by Brad Friedman

Community Building and Engagement - The What, Why and How

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

To grow your business, you have to build a community of engaged supporters. People who will Like, Share and Comment on your content. People who will leave 5-Star Reviews. Facebook Groups could be the best place to do that right now.

Rob Balasabas is the Social Media & Community Manager at Thinkific, a platform where you can host and market your online courses. Rob manages Thinkific’s daily message curation on social media. Rob engages with Thinkific’s private Facebook online community which comprises more than 14,000 course creators online. In this Episode, Brad and Rob talks about developing and managing you online communities. Rob is also into livestream video creation, social media marketing, and video and content strategy. He mostly speaks about these same topics on webinars, podcasts, and live streams. When he is offline, he enjoys a good taco and lots of coffee.

In this Episode:

  • How to get started with building a community
  • How to make people in your community stay engaged
  • How content is a driver for engagement in your community
  • How the community can be an extension of your email list
  • How the value of your content should make it interesting for your audience
  • The value of live video versus a static post in a community
  • How long it will take before your community takes off
  • How you have to be clear about your goal in building the community for the benefit of your audience and not for self-promotion
  • How engaging in other groups help attract members to your community organically
  • How to promote your group in other places, channels, platforms online
  • How questions, timely replies, and conversations is key to engagement
  • What questions to ask for those wanting to join your group

Quotes from this Episode:
“The nice thing is that everyone helps each other. There’s no egos or anything like that. So it’s a great community.” - Rob Balasabas
“It just grows organically at this point. People are discovering us – it’s on our website, it’s on our on-boarding email.” - Rob Balasabas
“Online community, I’m thinking Facebook. Facebook is the king – Facebook groups.” - Rob Balasabas
“It’s really important to understand what they are looking to get out of your community so that you can then create content and engage with them in a way that brings value for them to be part of that community.” - Rob Balasabas
“We give space for people to share their wins so that we can celebrate that as a community.” - Rob Balasabas
“The more niche you are, then the more successful you are when it comes to groups.” - Rob Balasabas
“I think live videos are really good for community because it just gives access to the people behind the scenes.” - Rob Balasabas
“Getting the conversations started, that’s the really biggest key.” - Rob Balasabas

Resources:

Rob's web and social links
Website: https://socialclub.thinkific.com
Instagram: @RobBalasabas
LinkedIn: @RobBalasabas
Twitter: @Rob_Balasabas
YouTube: Social Media Club

Thinkific's web and social links
Website: https://thinkific.com
Instagram: @Thinkific
LinkedIn: https://www.linkedin.com/company/thinkific”
YouTube: Thinkific
Twitter: @thinkific

Linktree: Linktree
Quora: Quora

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

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