Your company narrative is essential for a number of reasons. And, inbound marketing is a tactic you can use to help develop it. The internet is a global phenomenon. So, even if you’re putting up a website in one part of the world, it’s also going to be visible to people on the opposite side of the world. (more…)
Live video is an essential component of your digital marketing strategy, Video is proven to be a vital tool for sales and marketing. Small businesses who leverage them experience better engagement from their audience, increased lead generation, and greater revenue. (more…)
Many businesses grow in an unplanned kind of way. If there is a greater demand for the product or service, then the business owner will increase the supply. But you may not always make an effort to increase the demand. You may not always have a goal in your mind about how much you want to sell and what type of profit you want to make. (more…)
When it comes to SMART goals in business sometimes they can take a back seat. They don't go on the front burner because you have so much else that is urgent. Payroll is due today. You need to put out a fire with your biggest client. You have that big meeting this afternoon. Your team needs you to approve and sign off on a big project. Before you know it you have put in a 12 hour day and you are beat. You got through the day but frankly, that isn't good enough. Not to say you didn't work hard but you can be working much more efficiently with SMART goals to guide your months, weeks, and days. (more…)
It's time to set your marketing goals! 2018 is just around the corner. People are busy evaluating their lives and how they want to change them in the coming year. The same applies to businesses. This is a good time to take stock of how well you achieved your goals in 2017 and to figure out what you want to accomplish in 2018. (more…)
