Busting Myths, Rumors And Stories In Social Media

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

Ep 022: Why Your Business Should Have A YouTube Channel

Ep 022: Why Your Business Should Have A YouTube Channel

by Brad Friedman

Why Your Business Should Have A YouTube Channel And Some Tools To Make It Easy

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

There are more than enough reasons for you to have your own YouTube channel for your business. YouTube is the second largest search engine in the world. In order for you to be easily searched and found by your preferred audience, you simply have to build your very own series of videos.

It is not an easy feat when you are just starting out and your progress can depend on a number of factors including your skill level as well as confidence level in getting out there and producing your own videos. Fortunately, technology allows for tools you can use and feature simple to complicated capabilities you can match with your business needs. Should you want to have the video professionals do it for you though, this is also a very viable option.

Gord Isman is a remarkable video creator who is well-known here and abroad for his expertise. He developed a wide range of video skills after years of working in the industry. His main goal is to help small business owners and solopreneurs achieve their own goals in relation to video creation and content marketing.

From teaching you which gear to use to develop your self-confidence going live, Gord helps you all the way in setting up and in growing your YouTube audience. Whatever kind of video you need, he can coach you from start to finish. Should you prefer it though, Gord is also a specialist in done-for-you videos as he is a Camtasia-certified video editor. He specializes in storyboarding, video creation, script writing, and Adobe Premiere Pro too.

In this Episode:

How Gord discovered his calling as a video creator after years in the corporate realm
Gord’s work with small business owners on how to get started with video
How to make full use of Gord’s YouTube-ready package
Why a YouTube channel is of utmost importance to entrepreneurs
The main advantages of YouTube compared to other video platforms
Equipment to use to start on your YouTube channel for picture and audio quality
How skill, delivery, content quality, and consistency are top priorities over expensive or high-tech equipment
How to choose the best kind of mic for your specific purposes and voice
Different types of recording options and apps to use
All about editing, software, and editors to use based on your business needs and skill set
Camtasia, Adobe Premiere Pro and other editing software including free versions
How to work SEO into your YouTube content
How thumbnails and titles are more important than tags, SEO-wise
How quality metadata, congruence, and relevance are critical in growing your YouTube channel
YouTube optimization tools to help your business including vidIQ, TubeBuddy, and Morningfame
How to listen to your audience and feed them with the right content
How the thumbnail helps with SEO, personal branding, or getting more people watching your videos
Gord’s nomination at VidSummit 2018 and how he stepped up to make it happen
Gord’s ebook and free consultation offer

Quotes From this Episode:
“So that was my intention in the engineering of my channel, was so that I could show people that I could help them execute and fulfill a lot of their goals in terms of the way video fit in with their marketing and business strategy.” - Gord Isman
“In this age that we live in, a huge amount of consumption on the Internet is video and it’s only increasing.” - Gord Isman
“Video goes into other forms, not just posting on a video for the sake of publishing to be found and searched.” - Gord Isman
“We gotta let go of being that perfectionist and accept where we are - maybe the gear that we have, the budget we have. Don’t let those things constrain you.” - Gord Isman
“You can go crazy with the tech but the best thing is to get started and evolve.” - Gord Isman
“Nothing replaces being able to test out a mic yourself.” - Gord Isman
“There’s more and more, I’ll call it disclosure coming out of YouTube that helps educate us about the algorithm and how search is working.” - Gord Isman
“Morningfame is such a great tool because it helps me strategically look at my own channel and compare it to others in my space and it tells me how my videos are performing strategically compared to others.” - Gord Isman
“There’s a lot of dynamics that go into establishing your branding for your channel and you should often know the thumbnail is a major component of that and you get to diversify that over time.” - Gord Isman

Resources:

Gord Isman
Facebook: @Gord.Isman
LinkedIn: @gord-isman-0934644
Websites: gordisman.com
YouTube: Gord Isman - YouTube
Camtasia: Camtasia
vidIQ: vidIq.com
TubeBuddy: tubebuddy.com
Morningfame: Morningfame

Free Software:
Shotcut: shotcut.org
HitFilm Express: HitFilm Express
WeVideo: wevideo.com

Mobile Editing:
PowerDirector: PowerDirector

Brad Friedman

Twitter:

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

Ep 021: Using Social And Storytelling For Good

Ep 021: Using Social And Storytelling For Good

by Brad Friedman

Using Social And Storytelling For Good

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

What is the social good and how do you know that what you are doing is actually for the social good? You know that you are doing good when it circles back and you receive the good that you have given back. It is social good when you you are able to reach a lot of people with a project that you are working on and making an impact in their lives.

Social media is a good venue by which you can reach more people in different places and create a huge, deep impact. You will see how over time, you will be able to build a community who will support your endeavors as you keep giving them something that is of high value to them. In this episode, learn what it takes to leverage social media for social good.

Chris Strub is the Chief Executive Officer of I Am Here, LLC which is a consultation agency on social media - making meaningful and personalized visits with various types of businesses especially nonprofit. Chris is a man of extraordinary abilities and is a mobile storyteller, millenial keynote speaker, frequent flyer traveling around the world, and an online course instructor.

As a storyteller, he uses the internet as well as the typical stage to share his being to the world. He is also a published author of, “50 States, 100 Days - The Book” that’s all about his solo volunteer adventure powered by social media in 50 states with youth-oriented organizations.

It was summer of 2015 when he toured the U.S. for 100 days without any corporate sponsorship, becoming the first man at 29 years old to livestream and Snapchat in all 50 states. Such a profound experience with nonprofits makes Chris a rich resource in the social good community. Currently, he is on a quest to acquire 10,000 Instagram followers to spread the love for using social media for social good.

In this Episode:

How Chris feels blessed to have a career where he is supported by his community and is able to build real friendships
How Chris can relate to the stereotyped self-absorbed millennial and how his 50 States, 100 days travel transformed him
How childhood is a critical stage for developing good values through your parents’ guidance
The potential of social media to show positivity and good morals
How working with non-profit organizations is an opportunity to promote social good
How to use social media to make in-depth impact instead of the mere numbers such as number of likes, views, or followers
How building your audience and your brand requires hard work and investment in time
How to start right by setting both short-term and long-term goals
Chris’ book and how it features amazing personalities in the non-profit space
How to tell a story that inspires social good
Chris #FightForGoodTour Salvation Army experience
How to succeed in using social media for social good
Using video to tell your story with a real-life impact

Quotes From this Episode:
“I’ve been really really blessed to build a career that allows me to travel and to turn a lot of these online friendships into real life friendships. To me, that’s been really the most special part of the whole adventure.” - Chris Strub
“Really, it comes down to every interaction that I have, I try and leave people feeling better about themselves.” - Chris Strub
“A lot of the values that are installed in us are done so in your childhood.” - Chris Strub
“I think its important for people to realize the positive side and the potential of social media.” - Chris Strub
“You’re the sum of the five people that you always spend time with.” - Chris Strub
“When you put good into the world, it tends to attract that good back towards you.” - Chris Strub
“For me, it’s never ever about the number of followers, it’s about the depth of the impact that you can make on the people you are speaking to.” - Chris Strub
“You’re always starting from scratch when you’re meeting new people.” - Chris Strub
“They see me in these different platforms but they actually see me.” - Chris Strub

Resources:

Chris Strub
Twitter: @ChrisStrub
Facebook: @Strubman
LinkedIn: @ChrisStrub
Websites: teamstrub.com
Book: 50 States, 100 Days - The Book

Brad Friedman

Twitter:

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

Ep 020: Build Trust And Credibility While Livestreaming

Ep 020: Build Trust And Credibility While Livestreaming

by Brad Friedman

Build Trust And Credibility While Livestreaming

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

People do business with people whether it is in a B2B or B2C environment. As humans, we like to deal with people whom we like, trust, and find credible.

As a business owner, this is the perspective you must keep in mind when implementing a digital marketing strategy. And, there is a powerful tool you can use to help build your credibility and have an audience put their trust in you.

Livestreaming gives every business an opportunity to present themselves live in front of an audience and allow prospects, customers and brand advocates some human connection and interaction. Discover how you can use livestreaming to build trust and credibility in this episode.

Ross Brand is the complete package. He is a livestreaming host and coach, live video creator, speaker and podcaster. He is the Founder of Livestream Universe which helps businesses to leverage livestreaming to build their personal brand and tribe.

Ross also has a professional HR background and has been a guest lecturer at New York University on topics such as “Leveraging Social Media to Optimize HR Outcomes” and “Building Your Professional Brand on Social Media for HR Pros”.

In this Episode:

The many ways to use livestreaming to establish your credibility and build trust
How keeping promises and offering only what you can actually deliver helps establish your credibility
How consistency is important in doing livestreams that are regularly scheduled especially when you’re just starting
How to get started with your first livestream and how to deal with content with the right intro/outro and some scripting
How talking about your passion or something you care about is a good topic of choice
How doing interview livestreams with guests is a good training ground to build confidence
Different interviews you can do for your livestream
How to repurpose and distribute livestream content
The importance of having a Facebook business page for livestreaming and other purposes
How to prepare for a livestream but still be flexible during the livestream itself
How to deal with technical issues and other challenges during a livestream
How to select the best interviewees for your type of audience
How expensive equipment is not the end all for a great livestream
How to choose the right equipment such as microphones
How to set up your background
How audio is the most important aspect of your livestream

Quotes From this Episode:
“The place where people go wrong with it is when people are marketing and they make promises they can’t keep.” - Ross Brand
“Offer what you can deliver on.” - Ross Brand
“When you’re starting out, consistency is really important because how else do people find you and how else do they learn about you and how else do they know that you’re serious and you’re gonna keep doing this?” - Ross Brand
“The place to do your first few livestreams are on your personal profile.” - Ross Brand
“Not everybody is suitable for every medium but there’s no reason why most people can’t do a capable job at livestreaming.” - Ross Brand
“Use that time when nobody shows up to practice.” - Ross Brand
“Interviews are a great way to do livestreams in general.” - Ross Brand
“Often, the best questions come from listening to your guest and then amplifying and asking questions based on what they said.” - Ross Brand
“Doing it with second-rate technology is better than not doing it all.” - Ross Brand
“The show really ends without audio.” - Ross Brand

Resources:

Ross Brand
Twitter: @iRossBrand
Facebook: @Livestreamuniverse
LinkedIn: @RossBrand
Websites: livestreamuniverse.com

Brad Friedman

Twitter:

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

Ep 019: How Your Chatbot Marketing Strategy Is Different

Ep 019: How Your Chatbot Marketing Strategy Is Different

by Brad Friedman

How Your Chatbot Marketing Strategy Is Different From Your Traditional Marketing Strategy

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

What is the one platform people are almost guaranteed to be on every day of their lives? Most people make Facebook their staple, but a fun fact is that they can live without it for a day. Even if they do, they will not give up messenger as they use it to communicate with significant people in their lives.

When Facebook realized this, without much further ado, they found a way for business owners to make messenger the one tool they can use to reach their audience right where they are. This is the powerful story behind Facebook messenger marketing and how you can take advantage of it using chatbots to automate messages while maintaining a personal touch as you directly converse and interact with your audience.

Unlike outbound marketing, you do not have to be persistent, pushy, and unwanted by customers because they will come to you for the valuable information you give them. In this episode, discover the stark differences between traditional marketing and chatbot marketing.

RJ Redden is the Queen of messenger bots and is a Chatbot Builder at Black Belt Bots, a company she owns. RJ has been coaching about technology for two decades, but when she found messenger bot marketing, she was sold on the technology in literally 5 minutes.

She has used email marketing, social media, live video and acknowledges how effective they can be as part of a digital marketing strategy. But it was with messenger bot marketing that her business took off. She loves how she can automate but at the same time build relationships with customers that are mutually beneficial. And so today, RJ’s mission is to help clients achieve the same success for their businesses and have qualified leads banging at their doors.

In this Episode:

How a messenger bot really is a tool that facilitates conversations between people, bridges connections, and builds engagement
How selling and marketing feels more natural when done the chatbot way
What is Facebook Messenger and its huge potential in helping you do business
How to set up your messenger bot for creating awareness and sharing valuable information
How Facebook Messenger is the best of both worlds - using automation while staying human in your interactions and business relationships
The secret to success in messenger bot marketing
How to use messenger bot marketing to replace strategies that aren’t working for you
Things a messenger bot can do including delivering a mini-course and engaging Facebook group members
How to get people to subscribe to your messenger bot
How to maintain a balance between automation and human interaction
How Facebook Messenger marketing allows you to always put your best foot forward
How to integrate messenger bots into your current marketing strategy
How chatbots allow for more focus and building of trust
How to get a free mini-course on chatbots with RJ Redden at checkoutmybot.com
How to build a reminder bot especially for live streamers or content creators at startyourbot.com
How manychat.com can be one of the most user-friendly software for creating bots for beginners

Quotes From this Episode:
“When people hear messenger bot, they think about all kinds of things that don’t really have anything to do with what a messenger bot really is.” - RJ Redden
“A messenger bot, what it really is, is that it’s a conversation between two people that is on steroids.” - RJ Redden
“When I ran into messenger bots, what it said to me was, you can now send to people messages that they consider valuable and you can send them a lot less.” - RJ Redden
“Messenger connects us to people we care about.” - RJ Redden
“I start to have relationships with people rather than some static number on a page that’s supposed to tell me the value of my business.” - RJ Redden
“The people in my bot are the people I care about talking to and they care about talking to me.” - RJ Redden
“I don’t have to be pushy to sell anything.” - RJ Redden
“You don’t have to train people to look at Messenger. We’re all already trained.” — RJ Redden
“If you’re thinking about adapting bots into your overall strategy, start here: pick one thing that isn’t working for you.” - RJ Redden
“You gotta get eyeballs to that content for it to work for you, a messenger bot will get eyeballs to your content.” - RJ Redden

Resources:

Rj Redden
Twitter: @blackbeltbots
Facebook Group: Black Belt Bots Community
LinkedIn: @rjredden
Websites: blackbeltbots.com

Brad Friedman

Twitter:

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia