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Ep 032: Grow Your Business With Chatbots And Facebook Ads

Ep 032: Grow Your Business With Chatbots And Facebook Ads

by | The Digital Slice

Ep 032: Grow Your Business With Chatbots And Facebook Ads

by Brad Friedman

Grow Your Business With Chatbots And Facebook Ads

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

In this fascinating world of automation and artificial intelligence, would it be beneficial for your business to make use of chatbots? Could you actually trust a chatbot to do the work for you and how will your potential customers react to the bot?

There are countless marketing tools out there, but if you want to grow your business effectively and efficiently, messenger marketing chatbots are a powerful tool. You do not have all day to talk to each of your prospects. Especially if they aren’t qualified prospects. You also don’t have time to answer the same questions over and over again.

At its core, chatbots are a great way to communicate with your audience via automation and enable you to respond promptly and conveniently. However, there is more to a chatbot than conversation. And in this episode of The digital Slice Podcast, you will discover many ways your business can grow via messenger marketing chatbots integrated with Facebook ads.

Amanda Robinson is The Digital Gal. She is a Facebook ad and Facebook Messenger Marketing Chatbot guru. She is often on stage speaking about Analytics, Livestreaming, and Messenger Marketing Chatbots. Currently, she is one of the 4 social media marketing experts who has teamed up to create the 360 Marketing Squad with the mission of making digital knowledge at the expert level very affordable and accessible to entrepreneurs and business owners.

In this Episode:

  • Amanda’s rebranding as The Digital Gal - the tech nerd, analytics addict, Facebook ads expert and more
  • Living the digital nomad lifestyle and its challenges and perks
  • The 360 Marketing Squad and how its making expert level digital knowledge more accessible
  • How a chatbot is really built for human to human interaction
  • How to use chatbots as a mainstream messenger marketing tool
  • How messenger marketing chatbots can be used to create a more active subscriber list compared to email marketing
  • How to segment your subscribers using messenger marketing chatbots
  • How messenger marketing is a healthier form of inbound marketing
  • The 24 hours + 1 rule on sending promotional messages via chatbots
  • Numerous ways to get people engaged then subscribed to your chatbot
  • How to apply the use of chatbots to a marketing funnel effectively and efficiently
  • How Facebook is setting the ground rules for using messenger marketing to prevent it from becoming a spam bot tool
  • Recommended chatbot tools for measuring ROI, analytics, etc.
  • What it takes to learn chatbot messenger marketing and the best time to learn it
  • How to start out with your very own messenger marketing chatbot
  • How to get people to opt in to your chatbot
  • How to integrate Facebook ads to get people to opt in to your messenger marketing chatbot

Quotes From this Episode:
“Chatbot is an automated series of messages that are built by a human to interact with another human.” - Amanda Robinson
“Messenger marketing chatbots are not email marketing.” - Amanda Robinson
“You can have a chatbot set up on a Facebook post so when people comment using a certain trigger word, that will launch the bot.” - Amanda Robinson
“Majority of the messaging I’m using is pretty much more for housekeeping and administrative tools. So, I’m using it to collect somebody’s mailing address…” - Amanda Robinson
“It’s all streamlined into one, so I don’t need separate software and I don’t need to send them out to different landing pages or different areas of the web to then redirect them all back into one place. It’s all kind of happening right within one area.” - Amanda Robinson
“When it comes to funnels, when you’re looking at your cold audiences versus warm audiences and pre-marketing, you can really integrate a messenger marketing chatbot into pretty much any stage of your funnel.” - Amanda Robinson
“It’s a matter of doing your research as a marketer, providing value - being a smart marketer.” - Amanda Robinson
“Facebook is trying to put systems in place; chatbot providers are trying to refine their systems to help everybody come out as winners in the end.” - Amanda Robinson
“This isn’t to replace conversations with people. It’s just to add on another channel where people can self-serve that information in a more efficient fashion.” - Amanda Robinson
“Not everybody wants to be caught in automation. Some people really just want to talk to a person and feel like they’re being heard.” - Amanda Robinson
“If you’re building Facebook messenger marketing chatbots and you are not using Facebook ads as well, that’s gonna be a big miss” - Amanda Robinson

Resources:

Amanda Robinson
Twitter: @thedigitalgal
Instagram: @thedigitalgal
Facebook: @thedigitalgal
Facebook Ads Training: Facebook Ads 4-wk Group
Facebook Group: 360 Marketing Squad
LinkedIn: @thedigitalgal
Website: thedigitalgal.com

Manychat: manychat.com

Chatfuel: chatfuel.com

MobileMonkey: mobilemonkey.com

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

Ep 031: Using Facebook Groups To Grow Your Business

Ep 031: Using Facebook Groups To Grow Your Business

by | The Digital Slice

Ep 031: Using Facebook Groups To Grow Your Business

by Brad Friedman

Using Facebook Groups To Grow Your Business

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

You already have a Facebook page. What do you need a Facebook Group for? Every business desires to be as close to their audience as possible and social media is a robust tool that can make this happen.

Although not every business should have a Facebook Group, having a group allows for community building and can bring you closer to your target market. The main advantage of having a group is you get to actually talk to, interact with and engage with your audience in an intimate manner. It provides your audience an opportunity for human-to-human interaction that a business page may not allow.

In this way, it is easy for people to trust you and your authenticity in helping them with their challenges. In exchange, you get to collect a wealth of information about your audience. This information can help create a foundation for your content and your overall marketing strategy.

Learn pretty much everything you need to know about Facebook Groups in this episode of The Digital Slice Podcast.

Bella Vasta is the owner of Jump Consulting, a one-woman, dynamic coaching company that invigorates people to leap towards the next level of their pet businesses. Since 2007, Bella has coached pet sitting business owners on systems, processes, leadership, and networking.

She has published a good number of highly comprehensive research on industry-related topics including a book called, “The Four Types of Dogs Every Business Needs: How to Build the Right Team to Grow Your Business and Have a Balanced Life.” The book uses dog breeds as a metaphor for the different personality types as they work together on a team.

Being a trailblazer in the industry, Bella earned the National Pet Sitting Business of the Year award at age 25. She was also featured in Huffington Post, NBC, Entrepreneur, ABC, NPR, and others. She hosts the Bella in your Business podcast which is popular for all kinds of business owners. Bella uses her extensive experience in her coaching, speaking, and consulting work.

In this Episode:

  • Fun fact: How Bella holds the record as having one of the world’s smallest female babies born at 12 ounces
  • How to deal with life’s challenges while running your business
  • Why invest in a Facebook Group when you already have a business page
  • How a Facebook Group is a more personalized venue to engage with your audience
  • Factors to consider in deciding whether a Facebook Group is good for your business or not
  • Questions to ask potential members before adding them to your Facebook Group
  • How to make members’ answers into a content goldmine
  • Using software to organize members’ responses to your Facebook Group membership questions
  • Different creative ways to get people to join your group
  • How to get people engaged in your Facebook Group
  • How to monetize your Facebook Groups
  • How your Facebook Group should be well-thought out like a business plan
  • Best practices for managing your Facebook Group
  • Bella’s book, “The Four Types of Dogs Every Business Needs” and her motivation behind it

Quotes From this Episode:
“The backyard is your group and the front yard is your page. So why have it? Because it’s more personable. People love to feel safe and like they belong, and that’s what groups do for a brand. It humanizes a brand” - Bella Vasta
“Most people don’t feel comfortable having those intimate conversations on a business page.” - Bella Vasta
“If you have a group, you need to be asking the right kinds of questions.” - Bella Vasta
“It’s just a content goldmine, those three questions, if you position it right. Make those questions so that they serve your business because it’s so valuable.” - Bella Vasta
“Your people are gonna tell you what they need from you if you ask.” - Bella Vasta
“I have multiple groups and I can tell you I’ve had two products this year that I’ve completely sold out just in my mastermind group.” - Bella Vasta
“If you can’t be disciplined with it, have a plan for it, don’t do it.” - Bella Vasta
“The cool thing about a group is that they’re also gonna kinda tell you what you want.” - Bella Vasta
“Facebook wants to create an engaging audience and great experience on Facebook. They want you to interact with each other.” - Bella Vasta
“It’s not talking at them. It’s getting everyone to talk within each other and support each other too.” - Bella Vasta
“If you have a successful business in 2, 3, 5, 10, 15 years, somewhere in there, you’re going to need to step out of your business for yourself, for your own sanity.” - Bella Vasta

Resources:

Bella Vasta
Twitter: @Bellas_Pets
Facebook: @BellaVasta1
LinkedIn: @BellaVasta
Website: jumpconsulting.net
Website: bellavasta.com

Book: The Four Types of Dogs Every Business Needs

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

Ep 030: Ask Me Anything (Digital Marketing Related)

Ep 030: Ask Me Anything (Digital Marketing Related)

by | The Digital Slice

Ep 030: Ask Me Anything (Digital Marketing Related)

by Brad Friedman

Ask Me Anything (Digital Marketing Related)

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Generally, your marketing campaign goals include trying reach as many individuals as possible and lure them into your sales funnel. Most of the time, this kind of strategy also requires getting out there to talk to people, giving out brochures, cold-calling, sending email and hosting big events.

While there is nothing wrong with this kind of marketing for bigger brands, it is not the only option a business owner like can utilize. In particular, inbound marketing is the type of marketing that results in clients reaching out to you instead of you to them. The key is to be able to provide value to them first, enough to have them trust you and contact you to engage, interact, do business with, and build a lasting relationship.

Today’s Digital Slice Podcast is an “Ask Me Anything” episode that focuses on questions about Inbound Marketing and email marketing as queried by connections, prospects, and other individuals seeking advice about digital marketing. Here is a quick but value-laden episode to learn from.

In this Episode:

  • Inbound marketing to the core as defined by HubSpot
  • How inbound marketing helps bring in warm leads to your funnel
  • How to use inbound marketing to grow any kind of business
  • How to create content that matches what your buyer personas consider

    • valuable

  • How consistency in your content promotes top of mind awareness
  • How email is still a very useful and beneficial marketing tool
  • How to convince company leaders to use inbound marketing strategies
  • How education and real-life case studies can help convince decision-makers go for inbound marketing

Quotes From this Episode:
“Inbound marketing does not interrupt people while they are online like ads do. It’s the value of your content that attracts people.” - Brad Friedman
“Create buyer personas for real people that you wanna connect with.” - Brad Friedman
“Having developed these personas makes it easier for you to create a content calendar and focus your content on a special persona every time you put something out there.” - Brad Friedman
“Keeping top of mind awareness is critical to your success.” - Brad Friedman
“Email is still the number one way to communicate in a B2B business to business setting.” - Brad Friedman
“There’s always some education needed before jumping into any kind of marketing.” - Brad Friedman

Resources:

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

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