Inbound marketing is a natural fit for small business. Inbound marketing is actually modeled after the way small businesses always thrived, by giving customers a go-to place to solve their problems. (more…)
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Classrooms now are much different from the ones your grandparents were in when they were young. For one thing, nobody had laptops and smartphones. Depending how old you are, there might have been a few TVs — not flat screens, the bulky ones. And, no classroom would have been complete without the tried-and-true overhead projector. The point is, there were none of the high-tech devices you normally see in schools today. (more…)
Have you ever spent hours working on a blog post you thought millions of readers would love? Were you disappointed when it didn't get the millions of views, Likes, positive comments and shares you were sure it was going to get? We’ve all been there: A great idea for a new blog post hits us. We strap ourselves in to write. Several hours later, we publish our finished masterpiece and wait for the rush of congratulations we’re certain will come pouring in. (more…)
Inbound Marketing and SEO are a match made in web marketing heaven. They are symbiotic, meaning they help each other when used at the same time, and both are amazingly useful techniques for driving curious potential customers to your website. Both must be uniquely targeted for your ideal audience and both must anticipate what your customers will search for and want to read about. In essence, the same research that reveals which SEO keywords to focus on also provides you with topics on which to write your inbound marketing content. The content, in turn, should be SEO optimized to contain the targeted keywords, which it can do relevantly and interestingly because that's what you're writing about in the first place! Watch your readership and conversions grow when you employ these tactics. (more…)
St. Patrick's Day is one of several holidays (including Valentine's Day and Halloween) that has gotten a lot bigger in recent years. Aside from parades, people are going out, dressing up, holding their own theme parties, and even buying each other gifts. It's also expanded beyond the original theme of a strictly Irish or religious holiday. It's now a day people use as an excuse to socialize and have a good time. St. Patrick's Day also presents your business with many marketing opportunities. With so many people looking for ways to celebrate, there's no reason why you can't turn this into a profitable day for your business. (more…)
