What's up with your 2017 social media marketing strategy? It's mid-November, and you're probably in the midst of defining and refining your holiday marketing strategy. But what will happen once we move into the new year? To ensure success in 2017, you may want to start thinking about your social media marketing strategy for the next 12 months now. (more…)
This Guest Post is written by Scott Duncan, a passionate content writer that aims to help businesses and marketers boost their presence in the online market.
Social media plays a big role in the society today. various digital marketing strategies are used to advertise a service or a product, and one of the most effective is making videos and posting them on YouTube. (more…)
During the holiday season, there are opportunities galore for digital marketing. This is the time when people set out to buy gifts for friends and family. And while they’re doing that, they might also decide to buy something for themselves. Who can resist the displays, the discounts and the urge to indulge in some retail therapy while everyone else is doing the same? Holiday shopping increased by 12.1% between 2014 and 2015 and there's no reason to believe there won't be an increase again this year. (more…)
Black Friday 2016 is just around the corner, and it's time for your business to get on the ball for the holiday season. Obviously, you don't want to creep into November with no idea of what you're going to be doing on the biggest shopping day of the year, but you don't want to start too early and turn your customers off, either. Making a solid plan for Black Friday now is one of the best ways to ensure that when the holiday season arrives, you're ready. (more…)
Every four years, the Summer Olympics turn into more than just the world's biggest sporting competition. Now that the Rio Olympics are well behind us, there's been time to analyze and determine what we can learn from the marketing of this event. The Olympics present an invaluable opportunity to study how both large and small brands seek to take advantage of audience attention, teaching us valuable lessons about their strategies as a result. (more…)
