by Brad Friedman | Social Media
There has been a lot of talk about traditional marketing versus content or “inbound” marketing lately. While most businesses are making an effort to use both methods, content marketing is producing significant results. It's those results that have so many companies chasing the bandwagon, trying to get on-board so they can share in the rewards. The problem is, many companies are throwing their hat in the ring without really understanding what it is they're trying to do. (more…)
by Brad Friedman | General Business Advice
With digital marketing likely top of mind in your business, have you figured out what you could improve in the coming year? If you think you have all bases covered, you may not when it comes to content. In the B2B world, creating content isn't always so cut and dry either. It doesn't always mean just writing something basic and hoping it becomes found. (more…)
by Brad Friedman | Social Media
It's never too early to prepare. Halloween, Black Friday, Cyber Monday, Christmas, and other holidays may ensure your brand's success in 2016, but why not plan ahead for 2017? To sustain your success not just now but in the future, you need to understand upcoming trends in order to act quickly once they happen. To get you ready, here are our 5 predictions for social media marketing in 2017. (more…)
by Brad Friedman | Social Media
We all know that social media is an effective marketing platform, but to position yourself ahead of the social media marketing pack and stay there, you must use tools that make you more efficient while getting your message out to your target audience. Here are 3 social media tools your business should be using, but probably isn't: (more…)
by Brad Friedman | Social Media
Relying on social media marketing statistics from 2016 can help you develop an 2017 plan based on data instead of intuition. 2016 is coming to a close, and marketers and business owners are beginning to plan their social media marketing strategy for 2017. It was a revealing year in the world of social media. We saw the introduction of Facebook Live and Instagram stories, and a host of other innovative developments. Indeed, all that has taken place in the world of social media in 2016 has given marketers a lot to consider. (more…)
