In 2016, 71% of businesses plan to spend more in digital marketing. The demand for digital marketers is sky-high, and for this reason Onalytica.com's recent list, the Top 100 Digital Marketing Influencers of 2016, has turned a lot of heads. (And it was a very pleasant surprise to learn that I was on it, ranked #77! What an honor to be on the same list as the likes of Jeff Bullas and Ann Handley!) (more…)
In the future, you will have personal relationships with the brands that surround you. What does that mean exactly? It means the massive shift from outbound marketing to highly personalized inbound marketing will reach its logical conclusion: brands will become personalities (think of the endearing droids in Star Wars), who can consolidate all of the objectives of content marketing into a simple 1:1 interaction between the customer and the brand. (more…)
This week’s Guest Post is written by Edward Edwad.
These days, it seems as though everyone is spending all of their time on sites like Facebook or Twitter. Obviously, social media can be a great way to promote your business, but how can you use it effectively? This article will help you develop social media marketing strategies that will yield excellent results. (more…)
Do you need a digital marketing consultant? A major component of a small business's online success lies in their ability to implement an effective digital marketing strategy. The digital marketing world is always moving, changing, and growing. (more…)
This article was written by Christopher Riegger, an expert on list building and growth for small businesses. Check out his writing at Growth Fruit. Originally published on AdWeek
I did a search recently to find some good information about running a social contest. The latest post I found through Google search was an article from July 2014, and most of the articles I found were from 2011 or 2012. That's about 30 years ago in internet years. Digital marketing has evolved a great deal in the last five years, with social media changing at an especially rapid pace. (more…)
