by Brad Friedman | Social Media
Developing a social media marketing strategy for 2016 is important. Just sticking with what you did last year is a mistake because, as you know, things are changing all the time and you need to keep up. You don't have to go as far as crumbling up your old plan and tossing it out, however. Take some time to analyze what worked and didn't work last year, then try out at least one new social media marketing strategy this year. You may be pleasantly surprised with the results. Here are three good ideas to try in 2016: (more…)
by Brad Friedman | Social Media
I just finished reading twitter power 3.0: How to Dominate Your Market ONE TWEET AT A TIME for the second time. I generally don't read books more than once. This book was jam-packed with so much great advice, I just had to read it again to pick up some of the information I missed the first time.
The Forward to this book was written by Guy Kawasaki and reviews on the back of the book were written by Robert Scoble, Chris Brogan, Jay Baer and Mari Smith. That was my first clue this book was a “must read.” And it was. (more…)
by Brad Friedman | Inbound Marketing, Social Media
This week’s Guest Post was written by Alicia Hill a writer with years of experience in digital marketing and social media management. She works for Orange Digital, a web design company in Brisbane. (more…)
by Brad Friedman | Social Media
Insurance brokers can leverage LinkedIn for prospecting. Chances are you have at least considered LinkedIn as your social media network of choice to prospect for new clients. And you're not alone: no less than 60% of brokers named it as their social network of choice in a 2015 survey, far ahead of Facebook - which came in second at 14%. (more…)
by Brad Friedman | Inbound Marketing
If you haven't already done this, now is the perfect time for you to start developing your 2016 inbound marketing strategy. Effective digital marketing activities can increase your online visibility and attract visitors. (more…)
