Tips For Social Media Marketing To Millennials
The future of your business could hinge on your social media marketing to millennials. The 83.1 millennials, who were born between 1982 and 2000, are now a bigger marketing target than the 75.4 million baby boomers, according to the US Census Bureau. These younger consumers represent over $200 billion in buying power per year, according to Barkley Advertising. They are the first generation to enjoy, engage and share digital advertising. If you want to develop a strategy for social media marketing to millennials, here are some tips from a study conducted by Yahoo, Tumblr, Razorfish and Digitas. (more…)
Moving your business requires a ton of logistics and I’m going to add another one: making sure your new contact information is reflected on your social media networks.
By now you know 
Psychology influences digital marketing success. Most marketers haven't considered the fact that psychology is a big part of advertising. It varies, of course, depending on what you’re selling, the time of year, your target audience and your current customer base. If you've ever tried to explain to someone completely outside your field what you do for a living, you know how much imagery plays into helping them understand. Psychology plays a similar role in advertising. 
Your brand’s voice is your voice too. I’m not necessarily talking about your physical voice, although this can certainly be part of your image. But I want you to think about how you “sound” online? 
