We hear so much about making an inbound marketing strategy. The term has been kicking around for at least 10 years, but it was widely practiced before it became a business byword. We get the impression that it is almost universally practiced by companies that use the internet for marketing. Indirect marketers are bloggers, contributors to newspapers, experts on television and radio, talk show habitues and suppliers of expertise wherever possible. (more…)
Rather than trying to deal with all the aspects of your business in-house, it can be a lot more convenient to outsource some of them to consultants. Many businesses outsource their accounting and HR needs. If you don’t need to have a full-time accountant or HR person, outsourcing can save you money. Plus, you’re also getting someone who has a lot of experience dealing with businesses such as yours. (more…)
While new technology like drones, self-driving cars, and virtual reality keep dominating the headlines, we have yet to see a deeper analysis of Microsoft's approaching HoloLens. Once the latter hits the market, it has strong potential for technology taking a flying leap forward. All analysts who've tried HoloLens reiterate this excited feeling where you can wear a wireless headset and see lifelike holographic images within your reality. (more…)
The marketing world has changed drastically. Television, radio and newspaper ads used to be all the marketing insurance brokers needed. Now, since the invention of LinkedIn, Facebook and Twitter et. al., the marketing game has changed. These social media sites have forced insurance brokers to employ a different online marketing mindset. (more…)
Live video streaming has become popular all around the world. Musicians connect with their fans through live video, and even business owners outside of the entertainment industry have begun using live video in creative ways. For example, those in educational niches put up live webinars to deliver free training and answer questions. Other service providers live stream their events and speeches for those who couldn't make it in person, as long as it wasn't an exclusive event, of course. Live video is being used in hundreds of ways by the everyday person to celebrities to business owners. You've probably heard of people and brands using Snapchat and Periscope for live streaming. We're going to talk about other live streaming tools in today's post as we've recently written about Snapchat and Periscope.
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