Rather than trying to deal with all the aspects of your business in-house, it can be a lot more convenient to outsource some of them to consultants. Many businesses outsource their accounting and HR needs. If you don’t need to have a full-time accountant or HR person, outsourcing can save you money. Plus, you’re also getting someone who has a lot of experience dealing with businesses such as yours. (more…)
While new technology like drones, self-driving cars, and virtual reality keep dominating the headlines, we have yet to see a deeper analysis of Microsoft's approaching HoloLens. Once the latter hits the market, it has strong potential for technology taking a flying leap forward. All analysts who've tried HoloLens reiterate this excited feeling where you can wear a wireless headset and see lifelike holographic images within your reality. (more…)
The marketing world has changed drastically. Television, radio and newspaper ads used to be all the marketing insurance brokers needed. Now, since the invention of LinkedIn, Facebook and Twitter et. al., the marketing game has changed. These social media sites have forced insurance brokers to employ a different online marketing mindset. (more…)
Live video streaming has become popular all around the world. Musicians connect with their fans through live video, and even business owners outside of the entertainment industry have begun using live video in creative ways. For example, those in educational niches put up live webinars to deliver free training and answer questions. Other service providers live stream their events and speeches for those who couldn't make it in person, as long as it wasn't an exclusive event, of course. Live video is being used in hundreds of ways by the everyday person to celebrities to business owners. You've probably heard of people and brands using Snapchat and Periscope for live streaming. We're going to talk about other live streaming tools in today's post as we've recently written about Snapchat and Periscope.
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Let’s face it, social media is a vital piece to your overall inbound marketing strategy. With social media usage growing 356% in the past six years, it’s a no-brainer that businesses spend a lot of time crafting, cultivating, and fine-tuning their messages to reach desired target audiences on their social channels. Whether the goal is to gain more followers, increase engagement, or boost customer sales, businesses continue to find creative ways to leverage social media for their growth and success. (more…)
