![How to Use Live Streaming to Grow Your Brand [Podcast]](https://friedmansocialmedia.com/wp-content/uploads/2018/02/Episode-5_-Ross-560px.png)
This Week's The Digital Slice Podcast “How to Use Live Streaming to Grow Your Brand: with LivestreamUniverse.com Creator and Owner Ross Brand is live!
It’s harder now than ever before for content creators and marketers to engage their audience. Before, having an entertaining or helpful and fairly well-written blog with some eye-catching images gave almost anybody a good chance of building a loyal following. Not anymore. (more…)
![Living It Live With Todd Bergin [Podcast]](https://friedmansocialmedia.com/wp-content/uploads/2018/02/Episode-4_-Todd-560px.png)
What is it about live video that is so appealing? The future of human marketing and business is in live video and slowly, people are adapting to this revolutionary change. When YouTube came in 2006, videos became the center of the internet universe. This time however, it isn’t just about recorded videos but more about the excitement and fecundity of broadcasting it live as it happens. (more…)
![Getting On The Live Video Bandwagon [Podcast]](https://friedmansocialmedia.com/wp-content/uploads/2018/02/Ep003_Digital-Slice-Podcast_560.png)
Like the rest of the world, should you be jumping on the live video bandwagon? You must have seen other brands, business owners, and entrepreneurs wing it with their live video streams and wonder if you should get into it yourself. It’s not a joke showing your face live on video for the rest of the world to see especially when you also have to muster the guts to say what you want to share. In the name of business innovation and advancement though, this could be the perfect time for you to take the task seriously. (more…)
The Digital Slice Podcast is brought to you by The Friedman Group, LLC
The classroom, as a learning environment, can teach you a lot given the right guidance from your instructor. What is key is not how much your teacher knows but how much he encourages open communication by leveling the playing field between teacher and student as well as allowing opportunities for self-discovery.
In the business world, the same open communication is the key to fostering engagement with customers. While written content is considered a staple, live video as an interactive medium of communication is emerging as the platform of choice if you are looking to move your business to a higher level. Incorporating essential classroom strategies and humanness with how you do business can prove to be very effective.
Professor Nez is not your average teacher. He has a powerful teaching-learning approach where he is not the center of ultimate knowledge but significantly the facilitator who sets the stage for experiential learning. He is a career coach, author, and Writing and Communications professor at Chapman University. He is a strong advocate of storytelling as evident is his speaking engagements nationwide and his live video presence. He works with various brands and businesses to implement effective social media strategies.
In this Episode:
Quotes From this Episode:
“It’s the rare business or individual or whatever who’s doing live streaming and making money just from their show.” - Professor Nez
“I don’t go in there thinking I know everything about everything.” - Professor Nez
“I always make the environment very, very safe and open for clear, concise, thoughtful discussion and expression of your thoughts and opinions.” - Professor Nez
“I listen to my students.” - Professor Nez
“Real true learning takes place when it’s experiential not intellectual” - Professor Nez
“Video is the predominant form of communication of the 21st century.” - Professor Nez
“Live video is just a beautiful way to share your story.” - Professor Nez
“Once you know who you are, you save yourself a lot of misunderstanding and suffering.” - Professor Nez
“There’s two things that can never co-exist: stress and gratitude. When you’re grateful, you’re not stressed out. When you’re stressed out, you’re not grateful.” - Professor Nez
“If you’re real, you’re gonna win.” - Professor Nez
Resources:
Professor Nez
Twitter: @professornez
LinkedIn: https://www.linkedin.com/in/professornez/
Facebook: https://www.facebook.com/professornez/
Ross & Nez: The Livestream Experience (Audio):
https://itunes.apple.com/us/podcast/ross-nez-the-livestream-experience-audio/id1314054414
Website: https://www.professornez.com
Book by Professor Nez: An Incident of Renewed Faith
BeLive https://belive.tv
Brad Friedman
Twitter:
Facebook: https://www.facebook.com/thefriedmangroup
LinkedIn:
https://www.linkedin.com/in/bfriedman/
https://www.linkedin.com/company/the-friedman-group-llc
Youtube: https://www.youtube.com/friedmansocialmedia
Website: https://friedmansocialmedia.com
Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.
The Digital Slice Podcast is brought to you by The Friedman Group, LLC
The popular idiomatic expression, “Strike while the iron is hot” perfectly describes the opportunity live video offers the business world. Live video is a highly-effective strategy to get your business out there and is largely recognized but still relatively unexplored because not everybody can seem to just dive into it with confidence. Fortunately, with the right set of skills, some tools, and the courage to finally do it, you can create your own live videos and build a budding community around your business.
Todd Bergin is well-recognized as a live video guru. His entrepreneurial inklings started when he was only 13. Later, he found himself in the real estate business for 3 years. For about 6 years, he also practiced law and while he was at it, he got interested in guns until he had some parts manufactured, made a business out of it, did Internet e-commerce, and put up his own website. Eventually, he found his real passion was in helping other people grow their business successfully. He quit the practice of law for good and from there, became the go-to expert for everything live video.
In this Episode:
Quotes From this Episode:
“I’m passionate about creating your own course, doing something outside the box.” - Todd Bergin
“You can create this value that you can set out upon the world to the people that find you and find ways to monetize it and help people out in the meantime.” - Todd Bergin
“Using live video today is where it’s at and a lot of people aren’t participating yet. But that tide is coming.” - Todd Bergin
“Video changed everything when YouTube came around in 2006.” - Todd Bergin
“We all learn from somebody else.” - Todd Bergin
“Audio is key. You can have a black screen and if you have excellent audio people are going to go ahead and listen.” - Todd Bergin
“The live shows allow people to see you in an unpolished condition and get to know you as an individual outside of your business or your business goals and that’s a good thing.” - Todd Bergin
“I think the content is much more powerful than a newspaper ad or a radio ad.” - Todd Bergin
Resources:
Todd Bergin
Twitter: @ToddBergin
Facebook: Todd.LIVE
Website: https://www.todd.live/
Cliff Ravenscraft: http://podcastanswerman.com/
Wirecast: https://www.telestream.net/wirecast/overview.htm
Switchboard Live: https://switchboard.live/
Brad Friedman
Twitter:
Facebook: https://www.facebook.com/thefriedmangroup
LinkedIn:
https://www.linkedin.com/in/bfriedman/
https://www.linkedin.com/company/the-friedman-group-llc
Youtube: https://www.youtube.com/friedmansocialmedia
Website: https://friedmansocialmedia.com
Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.
