Rather than trying to deal with all the aspects of your business in-house, it can be a lot more convenient to outsource some of them to consultants. Many businesses outsource their accounting and HR needs. If you don’t need to have a full-time accountant or HR person, outsourcing can save you money. Plus, you’re also getting someone who has a lot of experience dealing with businesses such as yours. (more…)
Social media marketing tools can make your life easier… or more complicated if you get bogged down with trying too many tools or thinking you need to use them all. After experimenting with a new social media marketing tool, ask yourself if it performs better than a similar tool you're already using. If one of your current tools can be replaced with a new one that's better, then go for it without anxiety. There's no need to hold onto a tool that no longer serves you. It's important to occasionally try new social media marketing apps because you may find one that saves you more time or money. Here are three new social media marketing tools that are worth trying: (more…)
The marketing world has changed drastically. Television, radio and newspaper ads used to be all the marketing insurance brokers needed. Now, since the invention of LinkedIn, Facebook and Twitter et. al., the marketing game has changed. These social media sites have forced insurance brokers to employ a different online marketing mindset. (more…)
Apple recently unveiled its new flagship San Francisco space. The tech giant has described this new store, which is a complete reboot of the Apple Store format, as the next generation of Apple retail. Eventually every Apple Store (or most of them) will have this new look. (more…)
In the rapidly changing field of social media, companies are looking to distinguish themselves, promote their brand and expand their message. They are trying to increase the number of dedicated followers and gain passionate advocates for their product or service. Heyo social media campaigns are one of the better ways to spread a marketer's vision and take it to the masses through social media. (more…)
