Social media is a crucial aspect of your marketing strategy. But sometimes it can be easy to be overwhelmed, as there are so many topics you can post and tweet about, and you often find that you lack the time to do it all. These tools can help you plan your social media marketing strategy. (more…)
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One of the reasons social media is so popular with researchers is it provides an opportunity to listen in on conversations, AKA social listening. You should be doing the same with your customers through your website, Facebook page, Twitter feed, and other sites you regularly use. You’d be surprised at how much you can learn by just tying in a hashtag (#) on Twitter and Facebook.
But first, you need to know what to talk about.
