Creating and implementing a winning marketing strategy can be a tough chore for any type of business, but it is arguably the most challenging for those firms engaged in financial services. (more…)
Financial advisors on LinkedIn must make certain their messages comply with Federal regulations. Most of us can go through our day without giving a second thought to the messages we receive and send on LinkedIn. We send birthday wishes, congratulate others on their recent promotion and share content we’ve created and content we’ve curated. Added to this mixture of messages we occasionally send something a bit more sales oriented. Maybe we’ve found a prospect in a LinkedIn Group and we want to tell them about our product, or the services we offer. No worries, that’s what LinkedIn is for, right? (more…)
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Regulators realize it’s so easy to get carried away on social media. The concept of putting out an idea that can be viewed and shared by hundreds, maybe thousands, is exciting.
It’s official: financial advisors are on LinkedIn.
ING US (which is about to be re-branded as VOYA Financial) has started to add more of their advisors to LinkedIn, joining Morgan Stanley, Edward Jones, and Guardian Insurance, whose advisors are already on the site. (more…)
With over 250 million LinkedIn members, it's more important than ever for financial professionals to have an optimized profile as the foundation of your LinkedIn presence. More and more financial professionals are getting involved with LinkedIn and social media. If you want to be found by your clients, prospects and referral sources, you need to follow these 6 tips. (more…)
