As anyone executing an inbound marketing strategy knows, sticking to a regular content posting schedule is key to generating traffic to your company’s website. However, there will always be those days where you find yourself staring at a blank word document trying to figure out what kind of content to produce. Not only that, as industry trends change you’re expected to produce more content for more inbound marketing channels. (more…)
Professional athletes teach us it's the small adjustments (move your foot a little this way, relax your left hand more, hold the ball on the seam) that produce big changes. The same can be said for content marketing. In a world in which content marketing metrics are so important, most content creators are overwhelmed. Any kind of work hack that improves their productivity is welcome. (more…)
In the world of law, inbound marketing still has room to grow, even though more lawyers realize the value of creating content online to capture clients. In light of the extreme competition in the legal profession, finding ways to differentiate yourself from lawyers doing the same thing is essential. One idea is to focus your content on a particular legal niche and market to a very specific demographic. (more…)
Covering new technology can easily usurp every hour of every day considering how fast tech evolution happens. While mobile devices, virtual gaming, and apps get most of the mainstream media coverage, you don't always get a chance to see how fast robotics evolve. With all the concern in fiction about how far we're taking artificial intelligence, it might ring some alarm bells when you see some of the latest robotic experiments. (more…)
As the medical community faces an increasing bevy of competitors to keep up with medical demands, uniqueness has become more necessary than ever. Next to lawyers, there isn't a more competitive industry than being a medical doctor, with competitors likely in the same building or even on the same block where your practice is. As such, you possibly fear you're canceling one another out because you all look the same to prospective patients. This only leads to patient frustration because they can't differentiate the various practices and determine best for them. (more…)
