Online communication is becoming more and more common in business as well as personal life. What does it mean to deal with people who are just lines of darkened liquid crystal on your screen? (more…)
In general, one tends to associate marketing more with products than services. You often hear about companies which make products like clothes, cosmetics, etc. having a marketing department. But you don't always hear about a doctor or a lawyer's office having a marketing department. (more…)
![[PODCAST] Using Facebook Groups To Grow Your Business](https://friedmansocialmedia.com/wp-content/uploads/2018/12/Episode-31_560.png)
How intimate and authentic can you get with your target audience? Thanks to social media, the gap has now been bridged between the seller and the customer; the business owner and the consumer; and the individual practitioner with the client. In this episode of The Digital Slice Podcast, Bella Vasta clues us into all the ways your business can grow using Facebook Groups. (more…)
![[PODCAST] Use Instagram To Grow Your Business](https://friedmansocialmedia.com/wp-content/uploads/2018/12/Episode-29_560.png)
Should you be on Instagram? If yes, what for? You know Instagram as a highly visual platform where you find the best photos and videos. Because of this, it poses both an opportunity and a challenge for business owners like yourself. A tremendous opportunity, because due to its billions of active monthly users, the likelihood of your audience being there is almost automatic. (more…)
In the professional world, there are two types of businesses and each markets in very different ways. Businesses with “Customers” always want more customers. Marketing is a way of life, whole departments are dedicated to it, and they do so with proud gusto.
Then there are businesses and individual professionals with “Clients.” This group includes doctors, lawyers, financial advisors, and other professions that focus on the skills of one or a small team of highly trained professionals. Businesses with clients will tend to have practices instead of shops or venues. Each year, they only take on a manageable number of new clients, and just want clients whose needs truly fit the services these businesses have to offer. And for this kind of business, marketing is often seen as ‘low' or too ‘salesy' for the refined and respectful reputation of your practice. (more…)
