by Brad Friedman | Social Media
This is a guest post written by Kaley Hart, a San Diego based digital strategist who writes a Jumper Media Instagram Marketing column. Kaley loves working with small businesses, and telling their stories through social media. You can connect with her on Twitter @kaleyhearts
Instagram offers law firms an opportunity to get in touch with the industry’s leaders and influencers while also getting involved with prospects and clients. Law firms typically use LinkedIn, Facebook, and Twitter to expand their networks and enhance their lead generation attempts, but many overlook Instagram as an efficient tool to support their business goals. This is often the case because Instagram, along with other photo-based platforms, is usually seen as irrelevant or unimportant to the legal industry. (more…)
by Brad Friedman | Inbound Marketing, Social Media
Staying competitive as a law firm is likely your prime goal each year as you realize how ubiquitous the profession continues being. While you've perhaps managed to differentiate yourself from others through niche legal expertise, you still need to stay on top of legal trends to expand your knowledge and find clients. (more…)
by Brad Friedman | Social Media
HootSuite is a tool lawyers and law firms can use to effectively manage their online presence, stay abreast of current events in the legal arena and even prospect for clients and referral sources. For a broader look at how and why lawyers must embrace online tools like HootSuite read this. Though this post is specifically directed members of the legal community, many of the tips can be implemented by businesses of all types and sizes, so read on and look for Part 2 in a couple days. (more…)