This year is quickly flying by and we will soon be up to our elbows in Christmas Trees and wrapping paper. But, before we quite get to that point, it is important to implement a few marketing strategies for your business. (more…)
Digital marketing and banking sometimes don't correlate when a bank is looking for a personal connection the customer. That's happened only because more businesslike institutions like banks have a long history of being more formal with customers in their marketing. They don't always take the time to act like they're a good friend or a member of the customer's family. (more…)
Case studies are a tremendous resource for helping you develop business. Even the most risk averse entrepreneur likes to see someone else having success with a product or service before buying it. It’s just human nature. The main challenge to writing a great case study is making sure it emphasizes the job was all about the client. Sure, the purpose is to highlight your achievements, but you want a prospective client to picture the benefits your featured client enjoys. (more…)
Many CPAs advertise using traditional methods such as community newsletters and perhaps a coupon mailer. Local radio shows are good venues; particularly drive-time shows that can boast loyal listeners but can also get quite expensive. Networking is another method. There are local and state business events where CPAs are a natural draw. Other opportunities are participating and joining on as a sponsor for charity sponsorships and supporting local sports teams. I’m going to throw another one at you that I bet you haven’t considered: mobile ads. (more…)
Constant Contact is known for its email marketing tools, but it recently rolled out an entire toolkit including social media marketing, event planning, surveys and local deals to make its package a truly one-stop service for multiple outbound communications and campaigns. (more…)
