Rather than trying to deal with all the aspects of your business in-house, it can be a lot more convenient to outsource some of them to consultants. Many businesses outsource their accounting and HR needs. If you don’t need to have a full-time accountant or HR person, outsourcing can save you money. Plus, you’re also getting someone who has a lot of experience dealing with businesses such as yours. (more…)
While new technology like drones, self-driving cars, and virtual reality keep dominating the headlines, we have yet to see a deeper analysis of Microsoft's approaching HoloLens. Once the latter hits the market, it has strong potential for technology taking a flying leap forward. All analysts who've tried HoloLens reiterate this excited feeling where you can wear a wireless headset and see lifelike holographic images within your reality. (more…)
The marketing world has changed drastically. Television, radio and newspaper ads used to be all the marketing insurance brokers needed. Now, since the invention of LinkedIn, Facebook and Twitter et. al., the marketing game has changed. These social media sites have forced insurance brokers to employ a different online marketing mindset. (more…)
Father's Day is almost here again, and you're probably searching for new creative marketing ideas for your business to attract your demographic. If you stuck with mostly standard marketing concepts last year, you're likely wanting to do something more personal and targeted this time around. (more…)
In the future, you will have personal relationships with the brands that surround you. What does that mean exactly? It means the massive shift from outbound marketing to highly personalized inbound marketing will reach its logical conclusion: brands will become personalities (think of the endearing droids in Star Wars), who can consolidate all of the objectives of content marketing into a simple 1:1 interaction between the customer and the brand. (more…)
