What does human-to-human have to do with business? It is easy to think that as a business, you have to focus primarily on leads, closing sales, and increasing revenue. While that seems logical, you yourself can attest that it may not always be effective when it comes to achieving sustainable growth. (more…)
In a lot of ways, your pitch deck is perhaps the single most important piece of marketing collateral that you will ever create - because it's the one that decides whether your business stays trapped inside your head or comes screaming into reality for all to enjoy. It's a document aimed directly at a very specific audience - your investors - designed to sell them not only on your idea, but on your ability to execute that idea in the right way at precisely the right time. (more…)
This year, Mother's Day is celebrated on Sunday, May 13. The fact that it's a Sunday makes it easier for the entire family to come together and celebrate. But before the celebrations begin, you need to make sure you have a present picked out for your mother and it's one she will appreciate. (more…)
Inbound marketing is a natural fit for small business. Inbound marketing is actually modeled after the way small businesses always thrived, by giving customers a go-to place to solve their problems. (more…)
Within the last several years, inbound marketing has transformed the way businesses attract and gain customers. In the past, small businesses attempting to reach prospective customers relied mostly on traditional methods such as placing ads, running television commercials, and cold calling. This is referred to as outbound marketing because the efforts of the business extend outward to the customer. The small business is the one initiating contact with the prospect. Inbound marketing, however, is the reverse of outbound marketing. (more…)
