by Brad Friedman | Social Media
During the holiday season, there are opportunities galore for digital marketing. This is the time when people set out to buy gifts for friends and family. And while they’re doing that, they might also decide to buy something for themselves. Who can resist the displays, the discounts and the urge to indulge in some retail therapy while everyone else is doing the same? Holiday shopping increased by 12.1% between 2014 and 2015 and there's no reason to believe there won't be an increase again this year. (more…)
by Brad Friedman | Social Media
This Guest Post iw written by Sheena Mathieson who understands the essence of making excellent content that suits the needs of every business, especially when it comes to online marketing.
With Facebook as one of the primary tools for marketing, it isn't surprising that so many businesses are making use of it to promote their brands. Of course, there are certain techniques that you have to use in order to generate traffic for your Facebook like page. Here are a few tips on how marketers like you can drive more traffic to your Facebook pages. (more…)
by Brad Friedman | Social Media
Americans spent over $6.9 billion on Halloween in 2015. That's $74 per person! This really shouldn't come as a surprise considering this holiday crosses religious, cultural, and age demographics. (more…)
by Brad Friedman | Inbound Marketing, Social Media
Working With A Digital Marketing Consultant
When running a successful company there are some business management areas that, while they require steady effort and attention, are more predictable and thus easier to manage than other areas such as routine inventory, human resources for a smaller company, and basic administrative tasks. However, one business practice that is also important for successfully running a business, but that requires much more flexibility and quick thinking, is effective digital marketing. (more…)
by Brad Friedman | General Business Advice, Social Media
How To Manage Your Social Media Policy
It takes multiple people to design and implement a great social media marketing strategy. But different people can have vastly different ideas about how to approach social media marketing, including what kind of tone to cultivate on a social media page, how often content should be posted, and even what type of content is appropriate to post. This is why it’s essential to design a social media policy for any social media marketing strategy. Failing to do so can lead to unfocused, ineffective, and potentially even inappropriate content on your social media pages. (more…)
