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Ep 013: Separating Yourself From Your Business And How The Law Can Help

Ep 013: Separating Yourself From Your Business And How The Law Can Help

by | The Digital Slice

Ep 013: Separating Yourself From Your Business And How The Law Can Help

by Brad Friedman

Separating Yourself From Your Business And How The Law Can Help

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

How often do you hear as a small business owner that you are your brand? Well, that could be an essential paradigm behind personal branding but when it comes to living a well-balanced life, that may not always apply.

In fact, you may need to realize how separating yourself from your business is key to your self-actualization. Because like it or not, you are a whole being and your business is just one part of you and not all of you.

So while your business is important, you have to consider creating a clear distinction between who you are and your business entity for legal as well as for reasons of self-preservation.

In this episode of BRADS LIVE, discover the beauty and power behind being able to separate yourself from your business.

Joey Vitale is the founder of Indie Law, a law firm dedicated to small business owners, especially those passionate ones in the creative space. Joey is adamant about providing his clients the protection and legal foundation they need to grow their business.

Through Indie Law, he is able to offer educational webinars, consultation sessions, flat-fee packages, as well as subscription plans. So whatever legal issue from trademarks, business formation, copyrights to contracts, Joey is able to help. Joey is also a digital savvy expert who manages a Facebook Group for Business Owners with more than 7,000 members.

In this Episode:

  • How Joey found his passion for working with creative small business owners
  • How Joey’s law firm, Indie Law has been a success in the past 2 years
  • Joey’s panic attack and hospitalization and how it made him realize his priorities over his business
  • How loving yourself more than your business is key to well-being
  • How to live on the lighter side of business with Joey being called the “babe-dude”
  • Why separating yourself from your business is important legally
  • Inevitable business risks and fears and how to protect yourself
  • LLCs, contracts, team agreements, and other forms of protective separation layers
  • How a contract can become a foundation for your ideal business and client experience
  • The pros and cons between single proprietorship, LLCs, and corporations
  • How to choose the right type of business entity for tax purposes
  • The perfect timing for using legal protection for your business
  • How trademarks are to be used at a certain success level
  • How contracts are top priority when starting out a business
  • How a contract should be a dynamic document that’s adaptive to change and constant improvement
  • How to best choose the attorney for your needs based on pricing, reviews, personality fit, team support, and customer service
  • How having a team behind you for continuity of work for clients is a crucial part of separating yourself from your business
  • Joey’s Smile Bigger 12-week course on business lessons learned the way

Quotes From this Episode:
“When you start a business that you love, it’s so easy to be in business mode all day.” - Joey Vitale
“Everybody should have a therapist, especially business owners.” - Joey Vitale
“This really is kind of the why behind Indie Law. We want to give as much peace of mind as we can on those foundational, legal pieces of your business puzzle.” - Joey Vitale
“In order for you to love yourself more than you love your business, there has to be a separation between you and your business.” - Joey Vitale
“Really, what we’re afraid of are things that haven’t happened yet.” - Joey Vitale
“The real point of a contract is to make sure that everybody involved is on the same page because yes, you wanna avoid a worst-case scenario but you’re all also really excited about this potential best case scenario.” - Joey Vitale
“I update my contract several times a year, every time a hard lesson’s learned or there’s a procedural change.” - Joey Vitale
“What I’m wanting for people is, I’m wanting them to smile bigger in business. I’m wanting them to smile bigger as a person.” - Joey Vitale

Resources:

Joey Vitale
Twitter: @joeycvitale
Instagram: @joeycvitale
Facebook: @IndieLawFirm
Website: Indie Law

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

Ep 012: Build Your Business By Speaking Human-to-Human #H2H

Ep 012: Build Your Business By Speaking Human-to-Human #H2H

by | The Digital Slice

Ep 012: Build Your Business By Speaking Human-to-Human #H2H

by Brad Friedman

Build Your Business By Speaking Human-to-Human #H2H

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Does human-to-human have a place in business? Gone are the days when business is all about the big brands and huge corporations which seem impervious to who the customer is and what he really needs. This day and age is all about social business and of knowing, understanding, connecting with, and even developing a relationship with your potential and existing market.

What it takes is true authenticity in the way you use technology and communication tools to make that individual on the other end feel he is interacting with a human being instead of a company or brand. This podcast episode focuses on how to be human in a seemingly non-human world and still grow your business.

Bryan Kramer is the ultimate human being - President and CEO of PureMatter, a Brand Marketing and Interactive digital agency. He is a well-known social business strategist, impressive keynote and TED speaker, executive coach, trainer, Forbes columnist, consultant, and best-selling author.

It is Bryan who instigated the #H2H or human-to-human movement in social, marketing, and business. With literally thousands of followers in social media, he has acquired an intimate understanding of the innerworkings of social technology and social behavior.

Bryan is considered an authority on everything #H2H or human-to-human and his first book, “There is no B2B or B2C: It’s Human to Human #H2H” rose to the top-selling spot in Amazon business books on its first week of release. The Writer named #H2H as the number 1 buzzword for 2015.

Bryan is also the foremost global leader when it comes to the art and science of sharing. His second bestseller, “Shareology: How Sharing is Powering the Human Economy”, was published by Morgan James Publishing and was listed as one of Business Best Sellers Top 25

In this Episode:

    • How Bryan’s interest and work in human marketing was ignited
    • How to humanize the use of chatbots in communication
    • How to leverage technology to help with business while maintaining your authenticity as a human being/business owner
    • Amount of time spent vs. Quality of value delivered in closing more business with customers
    • How to silence the noise of technology and social media to permeate your target market
    • Steps to take in humanizing your brand
    • How talking to 10 people is better than sending emails to 10,000
    • How to attract the right people and build your tribe out of your authentic interests and unique passion
    • The importance of self-care such as meditation in achieving work-life balance
    • Bryan’s free video series on humanizing marketing and branding; and one-on-one coaching
    • All about the H2H Private Club, Hot Seat, and Master Class
    • How doing something unexpected but needed, and in a personalized manner is an effectively humanized marketing for your business

    Quotes From This Episode:
    “I don’t think we should pretend to be machines.” - Bryan Kramer
    “When we can make each other smile or laugh and entertain each other, we’re being our most human selves.” - Bryan Kramer
    “I love to use automation upfront to strike up a conversation with the right people and then for the human side to take over with the response.” - Bryan Kramer
    “It’s not the amount of time that you spend on something that makes you the money that you make. It’s the quality of the thought process and the strategy and the brand that you build and the creative ways that you connect with people.” - Bryan Kramer
    “We need to go back to a more simplistic time of marketing” - Bryan Kramer
    “Authenticity is probably the number one key to building a real business, if you’re a small business.” - Bryan Kramer
    “It really is about picking up the damn phone and calling people.” - Bryan Kramer
    “No matter what size the company, you are the brand.” - Bryan Kramer
    “Slowing down helps us make more quality decisions.” - Bryan Kramer

    Resources:

    Bryan Kramer
    Twitter: @bryankramer
    Facebook: BryanKramer
    LinkedIn: BryanJKramer
    Website: http://bryankramer.com

    Bryan Kramer’s books

    Headspace

    Insight Timer

    H2H Private Club

    Brad Friedman

    Twitter:

    @BradFriedman

    @FriedmanGrp

    Facebook: https://www.facebook.com/thefriedmangroup

    LinkedIn:

    https://www.linkedin.com/in/bfriedman/

    https://www.linkedin.com/company/the-friedman-group-llc

    Youtube: https://www.youtube.com/friedmansocialmedia

    Website: https://friedmansocialmedia.com

    Books
    “Brad Friedman on Digital Marketing,” by Brad Friedman
    “The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

    Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

Ep 011: 10 Growth Hacking Strategies For Small Businesses With Small Budgets

Ep 011: 10 Growth Hacking Strategies For Small Businesses With Small Budgets

by | The Digital Slice

Ep 011: 10 Growth Hacking Strategies For Small Businesses With Small Budgets

by Brad Friedman

10 Growth-Hacking Strategies For Small Businesses With Small Budgets

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Jon Ferrara’s a technology entrepreneur and noted speaker about Social Sales and Marketing. He pioneered relationship management as a co-founder of GoldMine Software, one of the early innovations in CRM and marketing automation. Now, Jon's the CEO of Nimble.

  • Establish yourself as a thought leader or trusted adviser in your industry
  • Tools to use for identifying content and influencers as well as for sharing content
  • How quick it is to read and share content, both personal and professional daily, as an individual or company and as a team
  • The five E’s of social selling: educate, enchant, engage, embrace, and empower your customers
  • How to use a CRM to keep track of your network when it begins to expand considerably
  • The advantages of using a contact management over CRM
  • How to use Nimble as a contact manager that will connect your contact, email, calendar, and social
  • Use social listening and social CRM like Nimble to discover common interests and contact data
  • Using segmentation as an eighth strategy
  • Use group messages
  • Nurture your segmented list with email sequences

Quotes From this Episode:
“Relationships are critical to your personal and business success.” - Jon Ferrara
“Your personal brand helps people to see you.” - Jon Ferrara
“I think we connect on the 5 F’s of life: family, friends, food, fun, and fellowship.” - Jon Ferrara
“If you listen to people, they’ll tell you exactly what you need to know to find a way to add value.” - Jon Ferrara
“When you’re connecting with somebody, what you need to engage effectively is context and insight.” - Jon Ferrara
“Just by sharing the content of others, you actually begin to surface as a thought leader yourself.” - Jon Ferrara
“If you’re a business owner today, don’t forget that you can’t just share content on your corporate identity, you need to share content on your personal identity, and ideally on your team members’ identity.” - Jon Ferrara
“Whatever tool you choose, should have at its heart, contact management and social, work with all the tools that you use and work in the places wherever you’re engaged in.” - Jon Ferrara
“Contact management is about you, and engagement, and relationships.” - Jon Ferrara
“It’s easier to sell to somebody you’ve already sold to and get referrals from them than it is to go find somebody new.” - Jon Ferrara

Resources:

Jon Ferrara
Twitter: @Jon_Ferrara
Facebook: jon.ferrara
LinkedIn: https://www.linkedin.com/in/jonvferrara/
Website: https://www.nimble.com

BuzzSumo
http://buzzsumo.com

Buffer
https://buffer.com

Hootsuite
https://hootsuite.com

Zest
https://zest.is

Nimble
https://www.nimble.com

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

Ep 010: Take Your Blog To The Next Level – Tips And Tricks For Bloggers

Ep 010: Take Your Blog To The Next Level – Tips And Tricks For Bloggers

by | The Digital Slice

Ep 010: Take Your Blog To The Next Level – Tips And Tricks For Bloggers

by Brad Friedman

Take Your Blog To The Next Level - Tips And Tricks For Bloggers

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Should you be blogging at this point in your business? Content marketing has always been on top of the list of any organization’s or brand’s marketing strategies, and for a good reason. In particular, blogging as a form of content marketing has helped many companies achieve success in measurable ways.

For one, it can help you establish thought leadership in the industry. It can also drive traffic to your website and increase the likelihood of conversions. But, how can you maximize the benefits of blogging so it can continually help you with sales and marketing?

In this episode of BRADS.LIVE, we discover many ways to generate content, make use of tools, and genuinely help people with your blog content while growing your company.

Mike Allton is a speaker, award-winning blogger, author, and brand evangelist. His blog, The Social Media Hat is a content marketing haven and resource complete with ebooks, guides, and free articles for small businesses. Mike teaches businesses strategies, tactics, and tools for success through content marketing together with SEO, social media, and mobile apps. He is also an Agorapulse brand evangelist, strengthening its relationship with agencies, influencers, social media educators and brands.

In this Episode:

  • How Mike has been blogging for 10 years and how he started The Social Media Hat
  • The direct relationship between the amount of content created and speed of online success
  • How helpful content brings in traffic, leads, and sales conversions
  • The results of a HupSpot study on how effective content creation is for numerous companies
  • How blogs generate organic traffic
  • How to overcome the challenges of creating enough posts for your blog
  • How blog posts should ideally come from your own experience or opinion instead of being heavily researched
  • How to use Evernote to track your ideas for blog topics
  • Making use of your audience’s frequently asked questions and questions they’re supposed to be asking as blog post ideas
  • How to use videos or video interviews as the basis for your content
  • How content creation is more cost-effective and inbound marketing-oriented
  • The advantages of content publishing vs. Cold-calling
  • How to develop the blogger’s mindset
  • How sharing about personal interests can make you relatable and focusing on only one interest for branding purposes
  • The real essence of newsjacking and leveraging the news cycle bell curve
  • Considerations on what you can write about in relation to interest and layering
  • How to gauge which content is relevant for your audience using tools
  • How blogging should be very conversational like you are speaking to your audience directly
  • How to create authentic content that’s more your own than outsourced
  • How to do SEO by linking, interlinking, and creating long-form content
  • How to use Agorapulse to custom-promote your content

Quotes From this Episode:
“The more that you’re able to publish, generally speaking, the faster you’ll get to whatever those goals are.” - Mike Allton
“After about 50 pieces of content, the number of visits and the number of leads began to rise exponentially.” - Mike Allton
“Blog posts do not have to be heavily researched.” - Mike Allton
“The other hurdle that a lot of people have that they may or may not admit is that they hate to write.” - Mike Allton
“Once you’ve pushed it out, that content keeps working for you, day and night without you ever having to pick up the phone.” - Mike Allton
“But if you spend an hour creating a piece of content that really helps people, all the feedback is positive.” - Mike Allton
“That’s what happens over time once you do inbound marketing, people come to you and they’re already grateful.” - Mike Allton
“I need to talk about something personal so that people can relate to me on social media.” - Mike Allton
“When they see a particular event that has happened, you need to ask yourself, is now a good time to write about?” - Mike Allton
“If you got an idea for a particular blog post, but you’re not sure if there’s real interest there or not, take it to social and ask.” - Mike Allton
“Your blog is a real opportunity for you to share who you are.” - Mike Allton

Resources:

Mike Allton
Twitter: @mike_allton
LinkedIn: https://www.linkedin.com/in/mikeallton/
Website: https://www.thesocialmediahat.com

Evernote
https://evernote.com

Newsjacking
https://www.davidmeermanscott.com/books/newsjacking/ -Online Course
Newsjacking-Inject Breaking Generate Coverage -eBook by David Meerman Scott

BuzzSumo
http://buzzsumo.com/

SEMrush
https://www.semrush.com

Agorapulse
https://www.agorapulse.com

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

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