by Brad Friedman | Digital Marketing, General Business Advice, Live Video
Live video is an essential component of your digital marketing strategy, Video is proven to be a vital tool for sales and marketing. Small businesses who leverage them experience better engagement from their audience, increased lead generation, and greater revenue. (more…)
by Brad Friedman | Social Media
Snapchat may seem like an unlikely social media network for your business to become active on. And, it might be. But there are a lot of very good reasons Snapchat deserves a look under the hood. (more…)
by Brad Friedman | Social Media
Staying up-to-date on social media trends is important, so you can develop new tactics for promoting your business and increasing sales. Even if you don't take action on a trend, you will at least be able to spot it if your competition is. Take a look at these social media marketing trends and let us know if you'll be implementing them in 2017: (more…)
by Brad Friedman | Social Media
Brands large and small are experiencing amazing success leveraging live streaming video platforms in their marketing. Using live video with your audience allows you to connect deeper with your market, share invaluable content that engages, increase exposure and improves conversion rates. In fact, Marketing Profs tells us 74% of businesses reported video content outperformed other content types in driving conversions. Its ability to capture attention quickly and get consumers to take action makes it one of the most effective marketing platforms to grow your brand and influence online. (more…)
by Brad Friedman | Social Media
Are you using Instagram Stories in your social media marketing?
By now you’ve probably noticed the not-so-new feature at the top of your Instagram feed with the latest app update that’s generating quite a buzz on this social platform called Instagram Stories. Undeniably similar to Snapchat Stories, this bold move is pushing users to share even more visual content to its already 95 million daily image uploads. With this added feature comes incredible opportunities for marketers to leverage this social network to promote their content, boost follower engagement, and create transparent experiences that further humanizes their brand. (more…)