Social media is a crucial aspect of your marketing strategy. But sometimes it can be easy to be overwhelmed, as there are so many topics you can post and tweet about, and you often find that you lack the time to do it all. These tools can help you plan your social media marketing strategy. (more…)
Creating and implementing a winning marketing strategy can be a tough chore for any type of business, but it is arguably the most challenging for those firms engaged in financial services. (more…)
This Guest post is written by Veronika Kavanova, Head of Marketing and PR at FreelanceHouse. She's a healthy lifestyle freak, and Game of Thrones enthusiast. You can find her on Twitter. (more…)
Whether you're a business owner of a new company that's just getting off the ground or if you currently run an established business that you'd love to take to the next level, the most important aspect of your business' long-term growth is your digital marketing strategy. Because while focusing on things like logistics, cost structure, suppliers and resources, and other business activities might help your business grow in the short-term, it's only when you leverage the power of smart digital marketing strategy that you can achieve the type of significant long-term business growth that most business owners only dream of. (more…)
Inbound marketing tactics for CPAs is the first of two posts this week focusing on the inbound marketing topic. Be sure to visit us again on Thursday to read our next post on the topic.
Inbound marketing tactics for CPAs should focus on the CPA's personal approach as a way to differentiate and prove expertise. A certified public accountant is no different in the financial world, especially with CPA's living for years with the idea that they resemble buttoned-down machines. Because many people already dread having their taxes done, many still look at a CPA with stigma rather than as a human being. While some are lucky to have individual CPA's they get to know as people, it's not that way with everyone. (more…)
