SMART marketing goals are a must! So, why aren’t you setting SMART goals? Marketingprofs did some research on this and found that only 35% of B2B marketers have written SMART marketing content goals. They also found that marketers with written SMART goals are eight times more likely (60% vs. 7%) to rate themselves as being effective marketers vs. those who have no strategy, written or otherwise. (more…)
Psychology influences digital marketing success. Most marketers haven't considered the fact that psychology is a big part of advertising. It varies, of course, depending on what you’re selling, the time of year, your target audience and your current customer base. If you've ever tried to explain to someone completely outside your field what you do for a living, you know how much imagery plays into helping them understand. Psychology plays a similar role in advertising. (more…)
Your brand’s voice is your voice too. I’m not necessarily talking about your physical voice, although this can certainly be part of your image. But I want you to think about how you “sound” online? (more…)
The 2014 State of Enterprise Social Marketing reveals insights businesses can learn from. It's February and some businesses are still developing 2015 marketing plans. When doing so, it’s important to consider what worked and didn't work in 2014. Doing this can help you determine where you should be investing your time and money this year. (more…)
Image from http://totallymoney.com
Regulators realize it’s so easy to get carried away on social media. The concept of putting out an idea that can be viewed and shared by hundreds, maybe thousands, is exciting.
