by Brad Friedman | Social Media
The Code of Professional Responsibility (Code) is clear when it comes to telling attorneys what they can and cannot do, especially in the areas of marketing and advertising, which consequently impacts the implementation of a social media marketing plan. Some lawyers, particularly solo practitioners, advertise on TV, radio, newspapers, or even on the back of phone directories. It is no surprise that many lawyers turn to social media as well to market their services. (more…)
by Brad Friedman | Social Media
Recently, the U.S. Securities and Exchange Commission (SEC) issued a guidance to help financial advisors determine when it is appropriate to use social media. The guidance helps to clarify Section 206(4)-1(a)(1) of the Investment Advisors Act of 1940. This section of the rule makes it unlawful to publish, circulate, or distribute any advertisement that refers, direct or indirectly, to any testimonial of any kind concerning the advisor or concerning any advice, analysis, report, or other service rendered by the advisor (i.e. the Testimonial Rule.) Even though the SEC has not specifically defined “testimonial,” they have interpreted it to mean “a statement of a client's experience with, or endorsement of, an investment advisor.” According to Institutional Asset Manager, whether public commentary on a social media site is a testimonial depends upon all of the facts and circumstances surrounding the particular situation. (more…)
by Brad Friedman | Social Media |
So, what's up at Facebook? Facebook finished April with a bang when it held its f8 Developer Conference for Facebook app publishers in San Francisco on April 30. In the course of the day, we learned about several developments that will become important for any business looking to build or maintain an app for Facebook. Here are the most important developments for app publishers: (more…)
by Brad Friedman | Social Media |
The Securities and Exchange Commission (SEC) says it's okay for companies to use social media, such as Facebook and Twitter, to announce important information and still comply with the Regulations Fair Disclosure. A Recent ruling confirms that Regulation Fair Disclosure applies to social media used by companies the same way it applies to company websites. In 2008, the SEC clarified that companies can use websites to reach investors if the investors have been informed that important information is transmitted via website. (more…)
by Brad Friedman | Social Media
Nonprofit organizations are an important part of our society and need to take advantage of social media to be found. Social media has changed how people seek information, interact with businesses, and share information about their lives. Over 70% of adults who are online use social media and half of those adults use multiple social media platforms. Our attraction to social media is our natural desire for acceptance, approval, competition, status, self-expression, and closure. We can “like” a post to show approval and when our posts are “liked,” we feel acceptance. We compete in online games, receive virtual awards, and win virtual competitions with our friends. Tapping into these natural desires is what makes social media and nonprofit organizations a great team! (more…)
The Code of Professional Responsibility (Code) is clear when it comes to telling attorneys what they can and cannot do, especially in the areas of marketing and advertising, which consequently impacts the implementation of a social media marketing plan. Some lawyers, particularly solo practitioners, advertise on TV, radio, newspapers, or even on the back of phone directories. It is no surprise that many lawyers turn to social media as well to market their services. (more…)
Recently, the U.S. Securities and Exchange Commission (SEC) issued a guidance to help financial advisors determine when it is appropriate to use social media. The guidance helps to clarify Section 206(4)-1(a)(1) of the 
The Securities and Exchange Commission (SEC) says it's okay for companies to use social media, such as Facebook and Twitter, to announce important information and still comply with the Regulations Fair Disclosure. A Recent 
Nonprofit organizations are an important part of our society and need to take advantage of social media to be found. Social media has changed how people seek information, interact with businesses, and share information about their lives. 
