by Brad Friedman | Podcast
What can you as a small business do to create a big impact? Often, your resources are limited. And when it comes to marketing, there is only so much your time and resources can do. (more…)
by Brad Friedman | Inbound Marketing, Live Video
In the past five years alone, the concept of what makes a good promotional video has changed wildly. Once, television commercials were the only form of company video other than training media but the world of YouTube and social media has made company videos much less promotional. The new trend is not to convince your audience or announce something to them, but to attempt to chat with them, like a friend. How-to videos and industry behind-the-scenes are increasingly popular. (more…)
by Brad Friedman | Technology
Although the internet has only been widely used for a couple of decades, it's hard to imagine life without it. We use Google, Facebook, and countless other websites on a daily basis to look up information, connect with people, and find entertainment. But what are the effects of the internet and online communities on society, business, and other areas of life? Because the internet is so pervasive in our society today it's easy to overlook some of its effects. Here are some of the ways the online world has transformed the way we live. (more…)
by Brad Friedman | Digital Marketing
In the midst of the social media revolution, can blogging still be an effective way to reach your target market? It was in 1997 when blogs were first coined as “weblog.” The term was created by Jorn Barger when he made his first blog, the Robot Wisdom. (more…)
by Brad Friedman | Inbound Marketing
As a small business owner, you've heard of the benefits of inbound marketing. With outbound, the marketing flow is from companies to consumers. But with inbound marketing, the flow is from consumers to companies. So the flow is inbound instead of outbound. Instead of your marketing being an interruption, it's a welcome relief to a prospect in need. (more…)