by Brad Friedman | Digital Marketing, Podcast
I hope I don't need to convince you how important it is for you to create a presence online if you're running a business in today’s digital world. Your target audience, would-be clients, existing market, and potential community are online. It's logical and efficient for you to connect with them right where they are. It provides business owners like yourself a non-invasive, more welcoming, and comfortable venue to reach them and interact with them. (more…)
by Brad Friedman | General Business Advice, Inbound Marketing
If you have a small business and are looking for useful guidelines on how to attract more leads and customers, you should find as many ways as possible to leverage the power of inbound marketing. This is a powerful and cost-effective way to grow your business, get website traffic, and build authority in your industry. (more…)
by Brad Friedman | Technology
Although the internet has only been widely used for a couple of decades, it's hard to imagine life without it. We use Google, Facebook, and countless other websites on a daily basis to look up information, connect with people, and find entertainment. But what are the effects of the internet and online communities on society, business, and other areas of life? Because the internet is so pervasive in our society today it's easy to overlook some of its effects. Here are some of the ways the online world has transformed the way we live. (more…)
by Brad Friedman | Social Media
This week's guest post was written by Sarah Smith, a small business owner and a writer of Constant Clicks she is currently learning about digital marketing.
Earlier this year, Google released a major update to the algorithm the company uses to rank websites on its results pages. The update codified a new standard for webpages- mobile responsiveness, or mobile readiness. Sites that meet the standard now get boosted above those that do not for all search users on mobile devices. (more…)
by Brad Friedman | Social Media
Duplicate Content? Many attorneys like to blog or even write their own website content. While this might seem a good way to avoid expense, it usually ends up harming a firm's search rankings more than it helps. Why? Because when attorneys write website content, they often create duplicate content. Usually this is done completely by mistake, but sometimes it is intentional. In either event, it is likely harming the site's visibility on search engines. (more…)