by Brad Friedman | Inbound Marketing, Live Video
In the past five years alone, the concept of what makes a good promotional video has changed wildly. Once, television commercials were the only form of company video other than training media but the world of YouTube and social media has made company videos much less promotional. The new trend is not to convince your audience or announce something to them, but to attempt to chat with them, like a friend. How-to videos and industry behind-the-scenes are increasingly popular. (more…)
![The Future Of Communication Is Shifting To Live Video [Podcast]](https://friedmansocialmedia.com/wp-content/uploads/2018/02/Episode-6_-Nez-560px.png)
by Brad Friedman | Digital Marketing, Live Video, Social Media
Classrooms now are much different from the ones your grandparents were in when they were young. For one thing, nobody had laptops and smartphones. Depending how old you are, there might have been a few TVs — not flat screens, the bulky ones. And, no classroom would have been complete without the tried-and-true overhead projector. The point is, there were none of the high-tech devices you normally see in schools today. (more…)
![Living It Live With Todd Bergin [Podcast]](https://friedmansocialmedia.com/wp-content/uploads/2018/02/Episode-4_-Todd-560px.png)
by Brad Friedman | Live Video
What is it about live video that is so appealing? The future of human marketing and business is in live video and slowly, people are adapting to this revolutionary change. When YouTube came in 2006, videos became the center of the internet universe. This time however, it isn’t just about recorded videos but more about the excitement and fecundity of broadcasting it live as it happens. (more…)
![Getting On The Live Video Bandwagon [Podcast]](https://friedmansocialmedia.com/wp-content/uploads/2018/02/Ep003_Digital-Slice-Podcast_560.png)
by Brad Friedman | Digital Marketing, Live Video
Like the rest of the world, should you be jumping on the live video bandwagon? You must have seen other brands, business owners, and entrepreneurs wing it with their live video streams and wonder if you should get into it yourself. It’s not a joke showing your face live on video for the rest of the world to see especially when you also have to muster the guts to say what you want to share. In the name of business innovation and advancement though, this could be the perfect time for you to take the task seriously. (more…)
by Brad Friedman | Digital Marketing, General Business Advice, Live Video
Live video is an essential component of your digital marketing strategy, Video is proven to be a vital tool for sales and marketing. Small businesses who leverage them experience better engagement from their audience, increased lead generation, and greater revenue. (more…)
