by Brad Friedman | Social Media
This is a Guest Post from Caroline Davis, PR/Marketing technologist for Atlanta Lockmasters is a lover of all things social and digital. Caroline received her B.A. in Public Relations from The University of South Carolina.
With the exciting variety of social media platforms and the ability to share information in seconds with vastly different audiences, sometimes it’s easy to forget the risks the digital world exposes us to. A lack of consumer knowledge regarding the protection of an online identity can expose Internet users to unwanted situations. Although major security concerns to remember may seem obvious, other situations, even as discrete as targeted advertising, may never cross your mind as dangerous. We usually remember to lock our doors and monitor our surroundings, but what about protecting our social media accounts from malicious activity? (more…)
by Brad Friedman | Social Media
There's been a lot of noise in the news lately about Twitter's new policies to combat harassment on Twitter while trying to balance your rights to privacy and free speech. Today's post explores the latest developments in Twitter's new policy, as well as a look at the safeguards currently in place on other social media platforms (such as Facebook and Instagram). Finally, give you some thoughts about what this means for the future of Twitter. (more…)
by Brad Friedman | General Business Advice, Inbound Marketing, Social Media
With the beginning of a new year comes the opportunity to reinvent yourself and your business. Think back to your goals for 2015. Did you accomplish them? Your SMART Marketing Goals will help define your business's direction for 2016 and give you the tools you need to market your business successfully. Develop your 2016 SMART Marketing Goals now to help ensure your business's success for the coming year. (more…)
by Brad Friedman | Social Media
Our 2016 social media marketing predictions are based, in part on the new reality that social media has become a promising digital marketing venue. When Facebook, Twitter and other social media networks first began they were often dismissed by businesses. Looked at and regarded as a communication means for younger generations, social media was overlooked. Today, it's recognized as a massive source of revenue for many businesses. It presents a unique way to build your brand, connect with your audience and create authority. Here are our predictions for social media marketing in 2016 and some insights on where we see the industry moving. (more…)
by Brad Friedman | Inbound Marketing, Social Media
As the end of the business year quickly approaches it's time to step away from the computer, reflect on the current state of digital marketing in 2015, and come up with a strategic plan of action to dominate digital marketing in 2016. (more…)
by Brad Friedman | General Business Advice, Inbound Marketing, Social Media
Chances are, you are running some December holiday online marketing campaigns to harness the holiday shopping season and make some extra sales. Whether your goal is to increase current customer loyalty and make more recurring sales, or bring in new customers, you're probably doing some sort of “Happy Holidays” theme online. (more…)