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5 Tips To Protect Yourself Online

5 Tips To Protect Yourself Online

This is a Guest Post from Caroline Davis, PR/Marketing technologist for Atlanta Lockmasters is a lover of all things social and digital. Caroline received her B.A. in Public Relations from The University of South Carolina.

With the exciting variety of social media platforms and the ability to share information in seconds with vastly different audiences, sometimes it’s easy to forget the risks the digital world exposes us to. A lack of consumer knowledge regarding the protection of an online identity can expose Internet users to unwanted situations. Although major security concerns to remember may seem obvious, other situations, even as discrete as targeted advertising, may never cross your mind as dangerous. We usually remember to lock our doors and monitor our surroundings, but what about protecting our social media accounts from malicious activity? (more…)

Twitter Seeks To Combat Harassment

Twitter Seeks To Combat Harassment

There's been a lot of noise in the news lately about Twitter's new policies to combat harassment on Twitter while trying to balance your rights to privacy and free speech. Today's post explores the latest developments in Twitter's new policy, as well as a look at the safeguards currently in place on other social media platforms (such as Facebook and Instagram). Finally, give you some thoughts about what this means for the future of Twitter. (more…)

Develop Your 2016 SMART Marketing Goals

Develop Your 2016 SMART Marketing Goals

With the beginning of a new year comes the opportunity to reinvent yourself and your business. Think back to your goals for 2015. Did you accomplish them? Your SMART Marketing Goals will help define your business's direction for 2016 and give you the tools you need to market your business successfully. Develop your 2016 SMART Marketing Goals now to help ensure your business's success for the coming year. (more…)

Social Media Marketing Predictions For 2016

Social Media Marketing Predictions For 2016

Our 2016 social media marketing predictions are based, in part on the new reality that social media has become a promising digital marketing venue. When Facebook, Twitter and other social media networks first began they were often dismissed by businesses. Looked at and regarded as a communication means for younger generations, social media was overlooked. Today, it's recognized as a massive source of revenue for many businesses. It presents a unique way to build your brand, connect with your audience and create authority. Here are our predictions for social media marketing in 2016 and some insights on where we see the industry moving. (more…)

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