Apple recently unveiled its new flagship San Francisco space. The tech giant has described this new store, which is a complete reboot of the Apple Store format, as the next generation of Apple retail. Eventually every Apple Store (or most of them) will have this new look. (more…)
Social media marketing is the fastest and most far-reaching brand-building and marketing tool you can use today. However, if a seemingly simple social media strategy is mishandled, it can backfire and potentially cause harm to your business' reputation. (more…)
Father's Day may not immediately bring as much emotion as Mother's Day for some, though the world of marketing should always assume emotion is universal. While “emotion” means a lot of different things, equating Father's Day with the items you sell has a lot of powerful potential. If you're holding a sale that day, or the previous week, for items you know dads want, marketing content needs to play up the most typical emotions they feel when receiving a gift from family members. (more…)
Not long ago, I wrote a piece about avoiding blogging burnout and offered ideas about where to find topics to write about. One of the suggestions I used comes from David Spark, who suggests looking at your Inbox for inspiration. What are clients asking about? If one is wondering about why Google is going on and on about Pigeon or Panda or Penguin, chances are others are, too. (more…)
Remember when email was new and exciting? Some of us recall the thrill of powering up the Tandy or Compaq to check the Prodigy or AOL mailbox. Later, when businesses adopted email, it was a useful way to avoid talking to someone at work but still communicate with him or her. Email could also provide a good laugh when someone hit “reply all” instead of “reply” to an email about what to wear to the Bon Jovi concert. Those were the days!
Funny thing is, we still check our email, although not with as much excitement as back in the day. I bet you look at yours before you check voicemails. I know you look at email on your phone all the time, to the point where you might not even notice texts or the voicemail icon.
The thing is, email marketing is still useful and in the larger marketing world, it continues to be a pretty solid performer. (more…)
