by Brad Friedman | Inbound Marketing, Social Media
Let’s face it, social media is a vital piece to your overall inbound marketing strategy. With social media usage growing 356% in the past six years, it’s a no-brainer that businesses spend a lot of time crafting, cultivating, and fine-tuning their messages to reach desired target audiences on their social channels. Whether the goal is to gain more followers, increase engagement, or boost customer sales, businesses continue to find creative ways to leverage social media for their growth and success. (more…)
by Brad Friedman | Gadgets - Technology, Social Media, Technology
Technology and Social Media Changing Retail: Celebration of Experience
Apple recently unveiled its new flagship San Francisco space. The tech giant has described this new store, which is a complete reboot of the Apple Store format, as the next generation of Apple retail. Eventually every Apple Store (or most of them) will have this new look. (more…)
by Brad Friedman | General Business Advice, Social Media
Social media marketing is the fastest and most far-reaching brand-building and marketing tool you can use today. However, if a seemingly simple social media strategy is mishandled, it can backfire and potentially cause harm to your business' reputation. (more…)
by Brad Friedman | General Business Advice, Social Media
Father's Day may not immediately bring as much emotion as Mother's Day for some, though the world of marketing should always assume emotion is universal. While “emotion” means a lot of different things, equating Father's Day with the items you sell has a lot of powerful potential. If you're holding a sale that day, or the previous week, for items you know dads want, marketing content needs to play up the most typical emotions they feel when receiving a gift from family members. (more…)
by Brad Friedman | Social Media
Not long ago, I wrote a piece about avoiding blogging burnout and offered ideas about where to find topics to write about. One of the suggestions I used comes from David Spark, who suggests looking at your Inbox for inspiration. What are clients asking about? If one is wondering about why Google is going on and on about Pigeon or Panda or Penguin, chances are others are, too. (more…)