Ep 160: Stop Chasing Leads And Start Building Connections

by Brad Friedman

Stop Chasing Leads And Start Building Connections

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and Tamika Carlton as they chat about the importance of building and nurturing relationships with your marketing to grow your business.

Tamika Carlton is not just an awe inspiring Marketing Consultant, SEO and Communications Expert - she's also a Relationship Coach and avid traveler who believes in the power of forging meaningful connections! She has been featured on The Oprah Winfrey Show, Authority Magazine, HerForward, and other high profile media outlets. She is also the creator of the Couples Experience - an inclusive relationship company curating luxury couples events and retreats where they can keep the love alive and experience more.

Tamika takes her relationship-centered approach with entrepreneurs helping them to attract quality leads that increase revenue for their business. With couples, it’s about creating comfort & transparency so they can share stories and recognize love builds a better society – massive shifts have come from her kindhearted yet direct communication method.

In this Episode:

Tamika says we have to stop using the word “Leads.”
Tamika talks about building a bond that is lasting with a human versus looking at people as an opportunity.
Tamika discusses the need to deeply understand your target audience.
Tamika talks about the importance of reviewing and understanding data.
Tamika reminds us that marketing is really just building the relationship and maintaining credibility.

Quotes from this Episode:
“People are not really thinking about marketing from the perspective of being able to connect on a deeper level and provide value.” – Tamika Carlton
“I think competitors help you recognize how you are more niche.” – Tamika Carlton
“Data truly is the way for you to make really unique decisions and customized decisions that allow you to capitalize on what it's showing you.” – Tamika Carlton
“One other thing that is making a smooth comeback is direct mail.” – Tamika Carlton
“So you stand out when you really do pick up the phone. People are like, wait a minute, you're calling me?” – Tamika Carlton

Resources:

Tamika Carlton:
LinkedIn: Tamika Carlton
Facebook: Tamika Carlton
Instagram: Tamika Carlton
Website: Tamika Carlton

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Brad Friedman

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Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

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