by Brad Friedman | General Business Advice, Social Media
In today's very digital business landscape, any growing business that wants to build and sustain long-term success must have a strong social media presence. Social media provides businesses with immediate connection to their competition and customers and it also serves as a flexible platform to grow a great brand identity. And while most business owners realize these valuable benefits of social media, they still often make the mistake of not prioritizing social media in their overall marketing strategy. If you're on the fence about dedicating your business marketing resources to social media, here are 5 big reasons to have a solid social media marketing strategy in place, instead of just winging it: (more…)
by Brad Friedman | Social Media
This is a Guest Post from Caroline Davis, PR/Marketing technologist for Atlanta Lockmasters is a lover of all things social and digital. Caroline received her B.A. in Public Relations from The University of South Carolina.
With the exciting variety of social media platforms and the ability to share information in seconds with vastly different audiences, sometimes it’s easy to forget the risks the digital world exposes us to. A lack of consumer knowledge regarding the protection of an online identity can expose Internet users to unwanted situations. Although major security concerns to remember may seem obvious, other situations, even as discrete as targeted advertising, may never cross your mind as dangerous. We usually remember to lock our doors and monitor our surroundings, but what about protecting our social media accounts from malicious activity? (more…)
by Brad Friedman | Social Media
A headline like “Blab.im vs. Google Hangouts” probably sounds like yet another jousting match between media companies. While you've likely seen a number of similar headlines lately, the differences between Blab.im and Google Hangouts is quite significant and bears mentioning, especially if you've been using Google Hangouts to conduct video conferences with clients or prospects. (more…)
by Brad Friedman | Social Media
Digital marketing and banking may seem like a natural combination in today's inbound and social media marketing world, yet it doesn't always happen. You still see many banks preferring to market on television, or through snail mail. While it's a given you'll see national corporate banks advertise on TV and in print, independent banks can't always afford those large markets. You're maybe in that situation now with your own bank where you realize digital marketing is the best path. Nevertheless, you may not fully understand how to approach prospective customers through inbound marketing or social media. (more…)
by Brad Friedman | Inbound Marketing
Over the past several month's I've written a number of posts on the importance of content marketing. There's no question that in the world we live in today, content, quality content, has to be part of your digital marketing strategy. Brands are constantly competing for attention in a crowded marketplace. And, CEO's are constantly looking for the ROI in their marketing.
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Digital marketing and banking may seem like a natural combination in today's inbound and social media marketing world, yet it doesn't always happen. You still see many banks preferring to market on television, or through snail mail. While it's a given you'll see national corporate banks advertise on TV and in print, independent banks can't always afford those large markets. You're maybe in that situation now with your own bank where you realize digital marketing is the best path. Nevertheless, you may not fully understand how to approach prospective customers through inbound marketing or social media. 
Over the past several month's I've written a number of posts on the importance of 
