by Brad Friedman | Inbound Marketing, Live Video
In the past five years alone, the concept of what makes a good promotional video has changed wildly. Once, television commercials were the only form of company video other than training media but the world of YouTube and social media has made company videos much less promotional. The new trend is not to convince your audience or announce something to them, but to attempt to chat with them, like a friend. How-to videos and industry behind-the-scenes are increasingly popular. (more…)
by Brad Friedman | Social Media
Streaming live video apps are all the rage this summer, particularly because of their ease of use on social media for live personal events. While you've likely seen live Periscope or Meerkat video feeds on Twitter, they aren't the only video streaming apps available on the market today. They're also not completely a play toy, even if it seems that way with most live streams you've seen. (more…)
by Brad Friedman | Social Media
A headline like “Blab.im vs. Google Hangouts” probably sounds like yet another jousting match between media companies. While you've likely seen a number of similar headlines lately, the differences between Blab.im and Google Hangouts is quite significant and bears mentioning, especially if you've been using Google Hangouts to conduct video conferences with clients or prospects. (more…)
