by Brad Friedman | Podcast, Social Media
Should your business have a YouTube channel? As you work to grow your business, you're likely doing anything and everything to make it happen. Of course, you're active on the social channels where your buyer personas hang out. And more so, you know you have to be actively producing video content to get ahead of your competition. (more…)
by Brad Friedman | Podcast, Social Media
Who doesn't like a good story? And when the storytelling is delivered by a great storyteller it's definitely a win-win! Now, we've all heard the stereotypes. The millennial generation cares only about themselves. But with social media, the opportunities to think beyond one’s self, and do good for others, are endless. (more…)
by Brad Friedman | Inbound Marketing, Social Media
LinkedIn is one of the major pillars of the social media world and has over 575 million users worldwide. Lately, it's been in the hot seat for its seeming transformation into a social network instead of a professional network. In this episode of The Digital Slice, I review the reasons you need to get LinkedIn. (more…)
by Brad Friedman | Live Video, Podcast, Social Media
As a business owner, one of the primary goals that you want to achieve is to be able to connect with your audience. Fortunately for you, today’s advanced technology and powerful social media platforms have provided you with a very targeted venue where you can do just that. In this Digital Slice Podcast, Jennifer Quinn shares everything you need to know about how livestreaming can increase your authority and credibility. (more…)
by Brad Friedman | Podcast, Social Media
While YouTube tops the video space and is way ahead of the rest with its massive search engine support, IGTV on Instagram is starting to make its own big waves. If done right, it can make much bigger waves for your business. In this Digital Slice Podcast, Professor Nez shares everything you need to know about IGTV. (more…)
by Brad Friedman | Inbound Marketing, Social Media
Doctors need a strong online presence. You can't convince me otherwise. I know, medicine is considered a “noble profession.” As a result, not a lot of doctors realize marketing is important in this profession too. How else are you going to let people know about your practice? How else can you inform them about the services you offer? You do realize social media is the new word-of-mouth marketing. Right? (more…)